What are Backlinks?

Backlinks, also known as “inbound links” or “incoming links,” refer to hyperlinks that point to a webpage from another webpage. They are essentially a way for search engines to determine how authoritative and trustworthy a webpage is based on the number and quality of backlinks pointing to it.

How Do Backlinks Work?

Backlinks work by passing link equity or “link juice” from one webpage to another. When a webpage links to another webpage, it is essentially vouching for the quality and relevance of the linked webpage’s content. As a result, search engines see backlinks as an indicator of a webpage’s authority and credibility, which can impact its ranking in search engine results pages (SERPs).

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How to do backlinks step by step

Step 1: Discover What Links are Being Made. The first stage in obtaining terrific backlinks is to identify and carefully examine the link profiles of websites that currently have excellent backlinks.
Step 2: Determine Who is Connecting.
Step 3: Determine the motivations behind linking.
Step 4: Build the bait
Step 5: Pimp Your Content .

What are backlinks? How to Create Backlinks Step by Step Guide

Types of Backlinks

There are three types of backlinks: natural links, manually built links, and self-created links.

Do follow: 

Links that Google and other search engines can use to link back to your website or blog are known as do follow links. Because search engines can see what other websites, blogs, and posts are linked to you, every time you include a do follow link on your website, it can point back to you and increase your authority.

No follow:

Yet, there are links that you can insert without having them point back at you. They’re referred to as no follow links. They don’t help with higher positioning in SERPs or increase PageRank. Search engines are forewarned by this tag, and as a result, do not take it into account when determining how highly to rank websites that link to it.

Natural Links:

Natural links, also known as “editorial links,” are links that are naturally earned by a website due to the quality and relevance of its content. They are typically the most valuable type of backlink as they come from reputable sources and indicate that the content is trustworthy and authoritative.

Manually Built Links:

Manually built links refer to links that are acquired through intentional link-building efforts, such as outreach to other websites or guest posting. While they are not as valuable as natural links, manually built links can still be effective in boosting a website’s SEO when done correctly.

Self-Created Links:

Self-created links, also known as “black hat” links, are links that are created by a website owner on their own without any editorial endorsement. These links are typically low-quality and spams and can harm a website’s SEO.

The Importance of High-Quality Backlinks for SEO

High-quality backlinks are essential for boosting a website’s SEO. They signal to search engines that other reputable websites consider your content valuable and trustworthy. This can lead to higher rankings in SERPs, increased website traffic, and ultimately, more conversions.

How to Build High-Quality Backlinks

Building high-quality backlinks requires a strategic and deliberate approach. Here are some effective strategies for building high-quality backlinks:

Guest Posting

Guest posting involves writing a blog post for another website and including a link back to your own website in the author bio or within the content itself. This is an effective way to build high-quality backlinks while also establishing yourself as an authority in your industry.How to Build High Quality Backlinks - Helplogger

Broken Link Building

Broken link building involves finding broken links on other websites and offering a replacement link to your own content. This is a win-win strategy as it helps the website owner fix their broken link while also providing you with a high-quality backlink.

Skyscraper Technique

The skyscraper technique involves creating high-quality, in-depth content that is better than what currently exists on the web and reaching out to websites that have linked to similar content to ask them to link to your content instead.


Infographics are a visually appealing way to present information, making them highly shareable and linkable. Creating high-quality infographics can help you earn backlinks from other websites.

Why backlinks are important of SEO (search engine optimization)

Backlinks are an important factor for SEO (Search Engine Optimization) as they signal to search engines like Google that other reputable websites consider your content valuable and trustworthy. When other websites link to your content, it shows that your content is authoritative and relevant, which can lead to higher rankings in search engine results pages (SERPs).

Backlinks work by passing link equity or “link juice” from one webpage to another. When a website links to your content, it is essentially vouching for the quality and relevance of your content. This can impact your website’s ranking in SERPs as search engines see backlinks as an indicator of a website’s authority and credibility.

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However, not all backlinks are created equal. The quality of the backlinks is also an important factor. Backlinks from reputable websites that have high domain authority are more valuable than backlinks from low-quality websites. Search engines like Google also take into account the relevance of the linking website to the linked content. For example, if you have a website about dog training, a backlink from a reputable website about pet care would be more valuable than a backlink from a website about car repair.

To build high-quality backlinks, it is important to have high-quality content that other websites would want to link to. This includes creating valuable and informative content that is relevant to your target audience. You can also use strategies like guest posting, broken link building, and the skyscraper technique to acquire backlinks from other websites.


Backlinks are a crucial element in SEO as they help establish your website’s authority and credibility with search engines. Building high-quality backlinks through strategic and deliberate efforts can help improve your website’s SEO and drive more traffic to your website.

Published On: March 21st, 2023 / Categories: Uncategorized /

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