What is The role of data and analytics in digital marketing.?
Data analytics in digital marketing refers to the process of collecting, analyzing, and interpreting large amounts of data in order to better understand and target potential customers, improve marketing campaigns, and increase ROI.
This can include analyzing website traffic, social media engagement, email campaigns, and other digital metrics to identify patterns, trends, and insights that can inform marketing strategies and tactics.
It can tell you a story, provide proof, indicate loopholes, and point you in the right direction. Digital analytics in marketing helps business leaders generate actionable insights from data that covers the consumers’ or visitors’ footprints during the entire course of their digital journey.