Slow e-commerce websites:
The reason is not technical but a part of human behavior, people don’t trust you if your website causes difficulty for them to open.
Wrong amount ratio division for online marketing: A general thought considering the Indian market only if you are selling regular products:
For some specialized products, this idea may change, maybe your digital marketer gives you some other ratio that is also fine because on the practical ground, these ideas get changed. It is highly advised to listen to your marketer only
No matter what your budget is, tell your service provider about it. Spend 60% monthly budget on paid ads. rest 40% should go for organic marketing. Because you need sales instantly & ads give you revenue instantly. so giving 60% to the ads is a fair shot.
But the problem, ads are costly (comparatively) so if you want to reduce your cost for later then give a 40% budget to organic promotions. This 40% will not give you instant results but later it will reduce your ad cost & by using the same amount you can generate more sales.
Maybe by SEO or other SMO techniques, you get direct sales too, SEO will add many keywords & increase your visibility on search engines. All that organic promotion does is create your branding. Once you are established as a brand you can drive more sales.
This is to keep in mind while planning an e-commerce project, branding is essential, if you think you can sell only by ads then you are planning to dig a hole in the earth to travel to another side of the planet. In long-term business, this strategy fails because this is like digging well every day for your business. High bidding in ads, increasing day-by-day competition, and not having your loyal client base may cause your e-commerce business to shut down in later years.
When you become a brand you get high CTR, few sales are made just because people know your website already.
But again, all this information is general information & may change at ground level.
From a paid ad point of view, there is no problem. But the problem is branding. You’re obviously selling in the whole country. The problem is branding, 99.9999% of businesses do not have enough budget to create branding all over the country, but in small areas, you can do it easily.
Let’s assume in your e-commerce business you are targeting the whole country but without branding. You can’t cover each city, state & district. Vice-versa in a state or in any metropolitan city like Delhi if you do branding then you can drive the same sales but this time it’s with branding. As you reduce locality size you get more chances to be a brand.
If you target just south Delhi with your social media ads, in this zone this is easy to become a brand. Another point most e-commerce small businesses have inventory not enough to sell in such small locations as South Delhi. Why not better be a king of south Delhi first rather than try to become king in India?
Again these concepts can work differently for every client, so listen to your marketer who is serving you. This is just to clear your thoughts.