Facebook advertising serves as a powerful tool for businesses, regardless of their size, to connect with their target audience and increase sales as well as brand visibility. It all starts with the creation of a Facebook Business Page, which is an important step in the process. Once this is done, businesses can set up an ad account and begin the ad creation journey. Facebook Ads offers a menu of ad formats to choose from, including simple image ads, attention-grabbing video ads, dynamic carousel ads for multiple images or videos, engaging collection ads, and engaging instant experience ads that take up the entire screen. Fill it with text. Images, videos and interactive content. Creating an ad is just the beginning; Advertisers then have the power to set their budget and precisely target their audience based on factors such as age, gender, location and interests, ensuring that their ads effectively reach the right people and Meet their branding and sales goals. You can also use Facebook Ads to target those people who have visited your website before and also those who know about your brand and this is called remarketing and it is very effective. Ads are a very powerful tool to increase marketing and sales.