• LinkedIn considers certain types of content valuable such as leadership articles, e-books, industry-related or informative videos. This type of content performs well on LinkedIn.
  • Share stories about your career journey, lessons you’ve learned, or challenges you’ve overcome. This type of content can help you connect with your audience on a more personal level.
  • Share updates about new products, services, partnerships, awards, and other important news related to your company.
  • This could include photos, videos, or even live streams that give your audience a glimpse of what it’s like to work at your company or in your industry.