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Under small business SEO we know, legal sector is facing difficulty to stand out in a local search result due to high competition, negative reviews and busy schedule . Are you searching that how to be a top Ranking law firm ? Then local SEO can help you to reach that point
In this article we firstly answer most possible questions about local SEO for lawyers then we will discuss a Local SEO step by step process that lawyers can do themselves, local SEO expertise required to do it, so carefully follow it.
In this article we are trying to help lawyers for educational purpose, however we are a professional local SEO company, incase if you lack expertise or need some professional local SEO service help, we are here. Anyway we move to information first,
Local SEO, for lawyers, is a process of boosting online visibility of Attorneys & legal professionals to attract online clients who search for legal services in your particular locality.
To do this you need to use online business listings of Google business profile, Bing Places, and Apple Business Connect. These platforms are free to list. After applying you are supposed to verify your business.
Local SEO needs expertise and efforts to get results. this expertise can be hired for some local SEO packages but you can handle it yourself if you are an SEO expert yourself, but be careful.
Lawyer or Attorneys should do local SEO to provide facilities to their customers
You are a lawyer, your customers might want to visit you, but if your business listing showing a wrong map then your customer get negative impression, may be your phone numbers are not visible or you don’t know how you can answer your customer on Google business profile? Your credibility comes at risk.
Remember, profile visitors can think, you intentionally providing wrong information to mislead, they will never trust you.
Local SEO can show original reviews of your clients, your business listing audience traffic reads it before approaching you for services. This is because people want to know – Who are you?
Local Keywords are very important: Local SEO for Legal Services
Local keywords are like( divorce lawyer near me etc.), The words “near me” means – Near Searcher who needs your services.
Some times it can be used with your city name or neighborhood. for example “Law firm in New York”, Here you can see city as local area.
Your visibility depends on competition in your local area, if you are lucky enough then you can find less competition in your particular local area.
Why Lawyers Need Local SEO?
We have already mentioned that local SEO plays a key role but do you think Lawyer who has years of experience and the lawyer who has just started their job both type of lawyers need local SEO? law profession is based on trust and experience so after years of experience it will be more benificial to show their presence on online platform and on the other hand for the new lawyers can build trust through online platforms so both type of lawyers need Local SEO for growth
For Old Lawyers –
An old lawyer practicing for a long time
Traditional attorneys are facing difficulty because new generation is shifting towards online platforms instead of using reference. It is quite tough for them to build new clients ,So local SEO can benefit them to get clients online. They can use years of experience and build credibility.
Their reputation can help them more
If they ask they immediately get reviews of their years old clients.
Cost Effectiveness of local SEO :
As compare to traditional methods local SEO can help you to get better returns and can establish your name in your locality.
Significant client growth :
Old attorneys can grow clients through local SEO both older and younger clients will attract . This can help you to expand your client reach.
For New Lawyers –
Local SEO helps in business establishment :
New lawyers can establish their identity . Local SEO is a perfect platform to show their expertise to the client and it’s quite affordable for new lawyers.
New lawyer can establish their credibility :
These days clients are on internet, they want to know their attorneys before they hire, local SEO establish credibility when people search you and find you on Google business profile.
Through Local SEO You can aware your clients about
- Name of your new legal business
- Name of lead attorney
- Years of experience
- Practice areas
- Locations served
- Awards and recognition
Apple connect, & Bing places for local listings
Except Google, Attorneys, lawyers can do local SEO on Apple & Bing. These search engines have their own traffic and audience. A credible lawyer who is on Google should not be invisible from Bing or apple (any or both).
Local SEO on Bing search engine
On bing local SEO results looks like this when people search lawyers. So this is another important platform where you can do Local SEO. Find Bing places link
Apple has it’s own audience, On Apple connect local SEO results looks like this when people search lawyers. So this is another important platform where you can do Local SEO. Link to Apple business connect
Local listing on Apple connect
How Lawyers can do local SEO Set Up at their Google Business Profile (GBP) listing : To Improve credibility, company information, customers and online visibility
Local SEO for lawyers, law firms & attorneys. Here is how they can do this for free in 5-10 min. It need to be done with your own gmail only.
With local SEO law firms can get benifit to reach clients when they search you in local area. Google business profile listing can build following 4 business assets for them :
- Credibility
- Company information
- Customers
- Online visibility
Step 1- Search Google business profile on Google
Step 2- Sign in to Google business profile
Step 3- Add Business
Step 4- Add business name & category to Google business profile from here
Step 5, 6, 7, 8 are about filling the form and giving the authentic information to Google,
Every time you click next button, it asks you details, all you need to fill the form until you see FINISH BUTTON.
Once you click finish button, your configuration completes, but verification is still pending from Google side.
After setup of Google business profile : Your verification is pending from Google’s side
So, how to verify your Google business profile after setup, here is the process :-
How Long Does Google Business Profile Verification Take?
The time it takes to verify your Google Business Profile depends on where you live. Here’s a breakdown of the process:
Google business profile Verification Methods
- Instant Verification: You might be able to verify your business instantly through a phone call or SMS.
- Postcard Verification: Google sends a postcard to your business address with a verification code. This usually takes about 12 days to arrive. Once you receive it, you’ll need to log in to your Google Business Profile and enter the code.
- Video Verification: In some countries, like India, Bangladesh, and Pakistan, you might be asked to verify your business through a video. You’ll need to record a short video showing your business location, surroundings, and proof of ownership.
Video Verification Details
If you’re required to do a video verification:
- Open your Google Business Profile and click on the verification button.
- You’ll be prompted to record a video.
- The video should show your business’s surroundings, including nearby landmarks.
- Clearly display the names of the locations in the video.
- Show your business documents and your workspace.
Remember, the specific verification process can vary based on your location.
Would you like to know more about the benefits of a verified Google Business Profile or how to optimize it for local SEO?
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