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Local SEO helps your business reach its intended goal.  Including Google My Business, Online Reviews, Google Maps, and Customer Location.

What is the difference between SEO and Local SEO?

Local SEO is a type of SEO that gives you the opportunity to reach your business to targeted people in a local context. Whereas SEO targets national and international (global) people.


Why is local SEO important?

Local Seo helps you to grow your business online without a website. It helps you to bring maximum traffic from your local area. It increases the interest of people who want to take your product or services locally.

How Local SEO Works?

Google uses several methods to show the ranking of local SEO results on the SERP page. Read the below ranking method.

  • The number of people searching for the business from where it is located
  • The user’s location when searching for the company
  • Google My Business Listings (Google Business Profile is a new name)
  • Online Reviews and keywords used website connected
  • Number of business ‘check-ins’
  • Availability of Google Maps

The Rise of Google My Business (GMB) in Local Search

Google first started showing local search results in 2003; Today it’s better than before. After this, Google launched Google My Business tool for local listings. With its help, you can list your business on Google. Local area that helps all users to find any products or services nearby.

Through Google’s business profile, you can get as much information as possible about any local business. Such as the website owner’s address, location, and images associated with the products and services, you are able to take a decision on whether the product or service you wish to take is correct or not.

Google My Business helps users to decide whether or not to purchase any products or services. From local suppliers or service providers. With this method, you can easily attract your profile visitors.

Below are 6 essential Local SEO Ranking Factors for 2022:

  • Google my business/ Google business profile- changed name.

  • On-page ranking signals

  • Online Real Reviews

  • Online local citations

  • behavioral signals

  • Local content

ranking factor

Local SEO solution

  • Claim your Google Business Profile listing

  • Submit your info to online directories

  • Build your social media presence

  • Interact with your customers online

  • Optimize existing content with local keywords

  • Don’t neglect negative online reviews

seo solution

Eight Awesome Local SEO Tips for Small Businesses

  • Claim All Business Directories

  • Encourage Customer Reviews

  • Identify Local Keywords

  • Create Selective Local Content

  • Optimize Web Page SEO

  • Ensure Consistent Citations

  • Land Local Backlinks

  • Go Mobile

Tips for Small Businesses

13 Ways to improve local SEO

  1. Optimize your website for Google Business profile.
  2. Real-time engagement with social media
  3. Be sure about your business name spelling, and correct address that can tell buyers your real location, this is highly recommended don’t use fake locations.
  4. Confirm the phone number before you add it, most people face this as a big problem later if they want to change their phone no. To prevent this situation be sure about it. I don’t think you would want to wait for weeks.
  5. Optimize local portals & business directories for citations.
  6. SEO audit by some expert you know.
  7. Internal linking structure is important because regular non-local SEO also has a strong effect on your listing rank. Google tries to understand the importance of your pages. Keep your internal linking strong.
  8. Optimize URL properly
  9. Proper Meta description and content. That can increase your CTR and all work together to make you a brand.
  10. Add location pages to your website if needed, but don’t copy the content. Keep this straight and useful to readers.
  11. Create local Keyword planning, local topics & content – Highly recommended
  12. A mobile friendliness website is the life of your local listing. If you don’t have a website or have a slow website then use Google Sites. The website-making option is right there in your Google business profile.
  13. For links you need to be careful, however, this will not directly impact local SEO because these links are important for your standard SEO primarily. But secondarily, a good website can give you a good keyword cloud; you have a high chance to rank. This is why sometimes a GMB business ranks for standard SEO too
Published On: October 31st, 2022 / Categories: Uncategorized /

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