Being an owner of a shop you would like to have as many customers in your shop. As likewise, if you are owning a website what will you be looking for? A lot of visitors. You will desire that visitors must go through your website to understand your business. And then, they can turn to your customers. For that, you need to make your website more visible to your potential customers. Following article will give you some marketing tips and tricks for your website to become more visible.
Why it is important to learn marketing tips and tricks for your website?
The first and foremost objective is to make the website visible to our potential customers. This will increase brand awareness and build brand loyalty in the eyes of visitors. These visitors will in turn become the leads and it increases the chances for us to convert them into customers. Marketing tips make you optimize your business promotion in small resources. These resources are not often enough, for example, Business Funding faces scarcity in almost every situation. Once you find some easier way these are called marketing shortcuts, not only they reduce your cost but also they focus the perfection in the process.
Tip 1- Online marketing is cheaper, it optimizes our business cost
Although, this is the cheapest medium you can get customers playing around it wisely is required. Digital marketing has segments & sub-segments, Hiring a digital marketing company is not an easy task. You have to do a lot of research if your business is going in safe hands or not. If you do not concern about who takes your project then there are many freelancing websites that enhance the availability of your hiring. However, it’s not that cheap for Indian customers because the project price on these websites is higher than hiring a company from a local area. The reason behind this is Indian local market is too much competition at pricing so most customers choose their physical local service providers.
- My Main tip is- Do it! because there is nothing else you can do in marketing at a cheaper price than this.
- If you don’t have a strategy then start searching for another business, because this is the hard truth – No business can run without stretagy.
Doing a good SEO work
Perhaps you would never want to do it yourself until you are an expert & you read SEO talks every day because this is like a sharp knife that can cut down your business if used wrongly.
SEO itself is a term that means increasing your website visibility on the Search Engine Result Page. Increased visibility drives more traffic to your website. A good SEO includes creating good and up-to-date content, creating backlinks that increase our effectiveness of SEO strategy.
There are various kinds of SEO, but what this good SEO. Good means that can perform, however, it’s time taking, initially, you need to invest money & patience both in this but later you opt a lot from this. I don’t say who is good or who is bad but tricky SEO companies represent SEO techniques wrongly. Customers need to take interviews first.
If you are in a business where funding is scarce then my tips are –
- Choose your company wisely
- Ask them how they will handle it
- Try to take an interview with a person who will work on your profile
A paid technique called Search Engine Marketing
Offently called SEM is a paid form of increased search visibility. If you have a deep pocket you should try this one. This is the type of advertising which will focus on your desired audience. That means you will be charged for the right audience who have a high chance of a conversion.
In a small shop or business case, you need to find a way that can give you sales as quickly as possible. Because you are not in position to wait for 3-6 months when you start getting business. This never means you should not do SEO, I tell you why… in my next article.
You have to make a balanced approach for your business marketing, digital marketing is not something can be done using one module, if you think so, this will fail if you find a competitor like me who knows more than me. The person who knows Digital marketing more than me can overwhelm me, similarly.
So my marketing tips are –
- Include this in your budget, dedicate a small amount for this also. The only reason is- it gives business instantly.
- With this you can opt for other promotion models too, that can be slow. But if you are investing in products like google ads, & bing paid ads then initially you will get some money to survive.
Social Media Presence has collective benefits, my marketing tips are to minimize your marketing cost that can generate sales ultimately.
Social Media is a most loved and engaging platform for its audience. There is no harm to have a social media account for your business. Instead, it has numerous advantages and convenient to manage. You can provide the links of your website to all your social media platforms to drive traffic from there if they are looking for detailed information.
For many local businesses, social media marketing is a powerful tool, you need to hunt when they sleep! This is the philosophy of marketing. Social media is a place where people relax, enjoy, spend time with families. As a marketer, I try to find the hidden agenda of the people who made these platforms. People who made this had just one reason – They wanted to make money, no matter what they say in their interviews.
When people are relaxed you can pitch them better, these days conversion from this medium is very high.
For manufacturers who make popular items, this is a good place for leads
This is also very good for medical services (I am not talking about doctors or medicines for leads), for example, cosmetic laser therapies, etc.
My marketing tips for social media are-
- Don’t leave this optimum marketing resource untouched because you cannot find higher conversion in any other digital marketing subfield.
- For branding purposes, this is better than Search engine optimization if optimized well, unlike most unaware people if you don’t understand the power of branding & how to apply this in small Indian businesses then this read our article power of branding in Digital Marketing in India.
- Collect followers & likes from your local area, overseas followers have no worth for your business, your follower growth will be slow but later it will lead you to get what you expect from your business.
- This point is second thought of my own previous point, initially, if your page is new, there is no like, no follower then you have to find a way for acquiring a little no. likes & followers. The biggest reason is nobody wants to be the first like or follower.
- Make your profile useful to others, you don’t know the power of giving free. Just try this & in later days you will get everything you need. Your digital marketer will let you know if he is honest & you are open to listening to advice.
Make your website user-friendly
Don’t ask me why user-friendly because you know this already, I am just telling you what you don’t know. As the saying goes, “A customer is the King”. We need to optimize our website while keeping customer convenience in mind. We have heterogeneous customers all over the globe. So, customizing your content to cater to their needs and make your customer’s interaction with your website smooth will benefit your business.
Check this point by dividing it into 2 parts, How search engines see your website & how your customers see your website, this section can be wider than you think, so read it completely so that you can know what you are doing wrong.
My marketing tips for the website are:
Tip1- Don’t make a website for you, make it for people :
Website is not a chance where you try your designing skills, if you want to keep it beautiful then choose themes available. Here billion of website designs are available on the Internet. See, what happens! here is a theme/ website template, designed by X company, this company is a global company that made 5-10 website templates in its 20 years of business. Do you understand what it means? they are making these 5-10 websites for 20 years, do you think the design they improved you can beat it with your designing skills? This company has 10-40 web designers, all together worked & implement their skills on these 5-10 websites. can you imagine 20-40 web designers working for 20 years, together, making just 5-10 website.
Logically, understand this –
Your designing output
You (1 person) X Skill level 1 X work for 1 month on your website = output (1X1X1/12year) = Design output 1/12
The theme’s designing company’s output
40 web designers X 20-year experience X 10 website = Design output 8000 or 800 for 1 website
You know the difference now, 800 points Vs your 1/12 points – Who is better?
My Tip: Choose the theme/website template you like from million-billion options. Just make tiny changes to it then you can get the best design. Else trust me you are not the right person for this work.
How quickly search engines improvising their AI
People who know Algorithm, I want to say everyone doesn’t understand this term here, AI is popular so I used this as a synonym. The year 2020-21 is a game-changer, search engines like google & bing changed the way you see the internet. I am not joking, internet marketing has literally changed. Long-awaited announcements from google etc are above-board now.
My marketing tips about search engine promotions are:
Website’s Marketing tip No. #1
So carefully listen to your marketer & before this select your digital marketer carefully, because
There are a lot of people who claim they do best digital marketing. But the person who don’t understand marketing how he can digitalize it?
You cannot understand their technical knowledge, but you can understand their understanding of marketing.
Website’s Marketing tip No. #2
Make it user-friendly. Google launched mobile-first indexing as a ranking factor. Google has 2 types of crawlers (if you don’t know what are crawlers then check this), the first is Desktop crawlers & the second is mobile crawlers. This means a mobile crawler will come to your website first. In 2021, mobile crawlers will have more importance than desktop crawlers. Make a website for mobile.
Website’s Marketing tip No. #3
Design for mobiles plan citywide if your business is local
Keep website speed great on mobile, because it is seen website performs well on desktops but not on mobile phones. In countries like India
- Where internet traffic is high
- Mobiles have unstable networks & INternet connections.
- In cities that are congested with buildings, inside rooms internet connections get poor
In the above adverse mobile conditions, websites take time to open. As results bounce rate goes high & your ranking goes down. So be careful with the traffic you get from such cities & mobile devices. Try to make the website lighter than light, yes in this situation-
You have to compromise your website animations, sliders.
It’s your designer’s work who gives you advice, how your website keeps looking good without these.
Increase your hosting budget #3
Don’t try to make a cheap website because it comes with a lower hosting type. Hosting may range from rs. 600 to 30000 rupees per year. Depend on the website size you need to choose a website hosting
Make the most out of customers data
There are tools available for us to determine the website’s performance and gives information about the visitors. Now it’s on you how you can take proper advantage of the data for your benefit. Through this, you can learn visitor’s behavior and can optimize your website to attract the audience and compel them to become returning visitors.
Website’s Marketing tip No. #4
- If you are not a digital marketer, then don’t try this at home, there are tools available to do this but everyone can analyze it.
- Hire your digital marketer to analyze the website.
Get ready to pay people
Website’s Marketing tip No. #5
Spending money is not a bad idea, we all waste money. No matter how small your business is but some small dedicated amount from this wastage can help you to grow.
Website designing is not bad, it always gives business UNTIL you do not choose the cheapest, you have to change the mindset – Let’s start to try it with a little amount, if I get benefit then I will pay.
My final marketing tip
- Try to pay for your work, god will not work for you.
- Make mind like you are hiring Digital Marketing Companies like you hire a physical staff on some salary because these guys will give you more than anyone.
- Keep remembering if you don’t pay, you will not get anything
- Keep remember your existing buyers can switch to another seller someday, in this uncertain world nothing is permanent.
- Remember when you made your website last time, you wanted to pay peanuts for a website, this is why your website designers & digital marketers never told you to buy good tools
- Keep remembering, if you havent get business from the website in past then you are responsible, maybe your digital marketer was a cheat but it was you who listen to his technical goof-ups not his understanding of General field marketing.
- You got for what you paid.
Based above points my tip is for you to be practical, & don’t close your eyes.
As of now, you are aware of what are the marketing tips and tricks for your website to increase visibility online and attract visitors. So, after this, you should keep all these points in your mind when you are done with your website designing.