Digital marketing tips and tricks for your website because :
You searched for a website designer and made a very beautiful website, you put a lot of contact inside it and now you are wishing that Google will give you business, but the truth is something else, what you are doing, your competitors too doing exactly the same digital marketing tips.
Google used to rank in the past and still does today, but have you ever wondered why it is so difficult today, the reason for this is that there was not so much competition on the internet before. So new business marketing ideas are the first thing you can do. Check out a popular article about how popular brands are doing the same is here
Search engines are used to rank certain websites and others online. But as the internet became cheaper, people started to understand that if the business is to grow, then the internet has to be used.
Please see the following points:-
These points are not tricks. These are essential tasks to prevent your website from becoming a liability. A good website is an asset, it works like a customer magnet. So before we start to make minds to know these ideas we are calling them marketing tips.
Why it is important to learn marketing tips and tricks for your website?
The first and foremost objective is to make the website visible to our potential customers. This will increase brand awareness and build brand loyalty in the eyes of visitors. These visitors will in turn become the leads and it increases the chances for us to convert them into customers.
Marketing tips help you optimize your business promotion with small resources. These resources are not often enough, for example, Business Funding faces scarcity in almost every situation. Once you find an easier way these are called marketing shortcuts, not only do they reduce your cost but also they focus the perfection in the process.
It optimizes our business cost
1). Search Engine Optimization (SEO)
SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to appear as high as possible in the SERPs so that they are more likely to visit your site.
There are many different SEO techniques that you can use to improve your website’s ranking, such as optimizing your title tags and meta descriptions, using relevant keywords throughout your content, and building backlinks from other high-quality websites.
2). Content Marketing
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.
By creating high-quality content that is relevant to your target audience, you can attract visitors to your website and establish yourself as an expert in your field. This can lead to increased brand awareness, more leads, and more sales.
3). Social Media Marketing
Social media marketing is the use of social media platforms to connect with your target audience, build relationships, and promote your products or services.
Social media platforms such as Facebook, Twitter, and LinkedIn offer a great way to reach a large audience and connect with potential customers. By regularly sharing engaging content and interacting with your followers, you can build brand awareness and generate leads.
5). Email Marketing
Email marketing is the process of sending emails to a list of subscribers to promote your products or services, build relationships, and drive sales.
Email marketing can be a very effective way to reach your target audience and convert them into customers. However, it is important to only send emails to people who have subscribed to your list and to provide them with valuable content.
6). Website Usability
Website usability is the degree to which a website is easy to use and navigate. A user-friendly website will be more likely to attract and retain visitors.
There are many different things that you can do to improve the usability of your website, such as making sure that it is mobile-friendly, using clear and concise language, and having a clear navigation menu.
Doing a good SEO work
Perhaps you would never want to do it yourself until you are an expert & you read SEO talks every day because this is like a sharp knife that can cut down your business if used wrongly.
SEO itself is a term that means increasing your website visibility on the Search Engine Results Page. Increased visibility drives more traffic to your website. Good SEO includes creating good and up-to-date content, and creating backlinks that increase the effectiveness of SEO strategy.
There are various kinds of SEO, but what is this good SEO? Good means that you can perform, however, it’s time taking, initially, you need to invest money & patience both in this but later you opt a lot from this. I won’t say who is good or who is bad, but tricky SEO companies represent SEO techniques incorrectly. Customers need to take interviews first.
If you are in a business where funding is scarce then my tips are –
- Choose your company wisely
- Ask them how they will handle it
- Try to take an interview with a person who will work on your profile
A paid technique called Search Engine Marketing
Offently called SEM is a paid form of increased search visibility. If you have a deep pocket you should try this one. This is the type of advertising which will focus on your desired audience. This means you will be charged for the right audience who have a high chance of a conversion.
In a small shop or business case, you need to find a way that can give you sales as quickly as possible. Because you are not in a position to wait for 3-6 months when you start getting business. This never means you should not do SEO, I will tell you why… in my next article.
You have to make a balanced approach for your business marketing, digital marketing is not something that can be done using one module, if you think so, this will fail if you find a competitor like me who knows more than me. A person who knows Digital marketing more than me can overwhelm me, similarly.
So my marketing tips are –
- Include this in your budget and dedicate a small amount for this also. The only reason is- it gives business instantly.
- With this, you can opt for other promotion models too, that can be slow. But if you are investing in products like google ads, & Bing paid ads, then initially you will get some money to survive.
Social Media Presence has collective benefits, my marketing tips are to minimize your marketing cost that can generate sales ultimately.
Social Media is a most loved and engaging platform for its audience. There is no harm to have a social media account for your business. Instead, it has numerous advantages and is convenient to manage. You can provide the links of your website to all your social media platforms to drive traffic from there if they are looking for detailed information.
For many local businesses, social media marketing is a powerful tool, you need to hunt when they sleep! This is the philosophy of marketing. Social media is a place where people relax, enjoy, and spend time with families.
As a marketer, I try to find the hidden agenda of the people who made these platforms. People who made this had just one reason – They wanted to make money, no matter what they say in their interviews.
When people are relaxed you can pitch them better, these days conversion from this medium is very high.
For manufacturers who make popular items, this is a good place for leads
This is also very good for medical services (I am not talking about doctors or medicines for leads), for example, cosmetic laser therapies, etc.
My marketing tips for social media are-
- Don’t leave this optimum marketing resource untouched because you cannot find higher conversions in any other digital marketing subfield.
- For branding purposes, this is better than Search engine optimization if optimized well, unlike most unaware people if you don’t understand the power of branding & how to apply this in small Indian businesses then this read our article power of branding in Digital Marketing in India.
- Collect followers & likes from your local area, overseas followers have no worth for your business, your follower growth will be slow but later it will lead you to get what you expect from your business.
- This point is a second thought of my own previous point, initially, if your page is new, there is no like, no follower then you have to find a way for acquiring a little no. likes & followers. The biggest reason is nobody wants to be the first like or follower.
- Make your profile useful to others, you don’t know the power of giving free. Just try this & in later days you will get everything you need. Your digital marketer will let you know if he is honest & you are open to listening to advice.
Make your website user-friendly
Don’t ask me why User-friendly because you know this already, I am just telling you what you don’t know. As the saying goes, “A customer is the King”. We need to optimize our website while keeping customer convenience in mind. We have heterogeneous customers all over the globe. So, customizing your content to cater to their needs and make your customer’s interaction with your website smooth will benefit your business.
Check this point by dividing it into 2 parts, How search engines see your website & how your customers see your website. This section can be wider than you think, so read it completely so that you can know what you are doing wrong.
My marketing tips for the website are:
Tip1- Don’t make a website for you, make it for people :
A website is not a chance where you try your designing skills, if you want to keep it beautiful then choose the themes available. Here billions of website designs are available on the Internet. See what happens! here is a theme/ website template, designed by X company, this company is a global company that made 5-10 website templates in its 20 years of business.
Do you understand what it means? they are making these 5-10 websites for 20 years, do you think with the design they have improved you can beat it with your design skills?
This company has 10-40 web designers, all together working & implement their skills on these 5-10 websites. can you imagine 20-40 web designers working for 20 years, together, making just 5-10 website?
Logically, understand this –
Your designing output
You (1 person) X Skill level 1 X work for 1 month on your website = output (1X1X1/12year) = Design output 1/12
The theme’s designing company’s output
40 web designers X 20 years experience X 10 websites = Design output 8000 or 800 for 1 website
You know the difference now, 800 points Vs your 1/12 points – Who is better?
My Tip: Choose the theme/website template you like from the million-billion options. Just make tiny changes to it then you can get the best design. Else trust me you are not the right person for this work.
How quickly search engines improvising their AI
People who know Algorithms, I want to say everyone doesn’t understand this term here, AI is popular so I used this as a synonym. The year 2020-21 is a game-changer, search engines like Google & Bing changed the way you see the internet. I am not joking, internet marketing has literally changed. Long-awaited announcements from Google etc. are above board now.
My marketing tips for search engine promotions are:
Website’s Marketing Tip No. #1
So carefully listen to your marketer & before this select your digital marketer carefully, because
There are a lot of people who claim they do the best digital marketing. But for people who don’t understand marketing how he can digitalize it?
You cannot understand their technical knowledge, but you can understand their understanding of marketing.
Website’s Marketing Tip No. #2
Make it user-friendly. Google launched mobile-first indexing as a ranking factor. Google has 2 types of crawlers (if you don’t know what are crawlers then check this), the first is Desktop crawlers & the second is mobile crawlers. This means a mobile crawler will come to your website first. In 2021, mobile crawlers will have more importance than desktop crawlers. Make a website for mobile.
Website’s Marketing Tip No. #3
Design a mobile plan citywide if your business is local
Keep the website speed great on mobile, because it is seen website performs well on desktops but not on mobile phones. In countries like India
- Where internet traffic is high
- Mobiles have unstable networks & Internet connections.
- In cities that are congested with buildings, inside rooms internet connections get poor
With the above adverse mobile conditions, websites take time to open. As a result, the bounce rate goes high & your ranking goes down. So be careful with the traffic you get from such cities & mobile devices. Try to make the website lighter than light, yes in this situation-
You have to compromise your website animations and sliders.
It’s your designer’s work who gives you advice, on how your website keeps looking good without these.
Increase your hosting budget #3
Don’t try to make a cheap website because it comes with a lower hosting type. Hosting may range from Rs . 600 to 30000 rupees per year. Depending on the website size, you need to choose a website hosting
Make the most out of customer data
There are tools available for us to determine the website’s performance and give information about the visitors. Now it’s on you how you can take proper advantage of the data for your benefit. Through this, you can learn visitor behavior and can optimize your website to attract the audience and compel them to become returning visitors.
Website’s Marketing Tip No. #4
- If you are not a digital marketer, then don’t try this at home, there are tools available to do this but everyone can analyze it.
- Hire your digital marketer to analyze the website.
Get ready to pay people
Website’s Marketing Tip No. #5
Spending money is not a bad idea, we all waste money. No matter how small your business is but some small dedicated amount from this wastage can help you to grow.
My final marketing tip
- Try to pay for your work, god will not work for you.
- Keep in mind that you are hiring Digital Marketing Companies like yours to hire a physical staff on some salary because these guys will give you more than anyone.
- Keep remembering that if you don’t pay, you will not get anything
- Keep remembering your existing buyers can switch to another seller someday, in this uncertain world nothing is permanent.
- Remember when you made your website last time, you wanted to pay peanuts for a website, this is why your website designers & digital marketers never told you to buy good tools.
- Keep remembering, if you haven’t had business from the website in the past then you are responsible, maybe your digital marketer was a cheat but it was you who listened to his technical goof-ups not his understanding of general field marketing.
- You got it for what you paid for.
Based above points my tip is for you to be practical, & don’t close your eyes.
As of now, you are aware of what marketing tips and tricks for your website to increase visibility online and attract visitors. So, after this, you should keep all these points in mind when you are done with your website design.
Conclusion
Website designing is not bad, it always gives business UNTIL you do not choose the cheapest, you have to change the mindset – Let’s start to try it with a little amount, if I get a benefit then I will pay.
