Minimum budget Facebook ads for startups who want to start ads & want to know budget caps.
Facebook is a very popular platform in India for marketing and advertising, a good part of Facebook revenue is generated from India as well. Here, if you are planning for this the minimum budget for Facebook advertising in India is 40 Rs. as a daily budget. However, it can go higher.
According to Oberlo a projection for 2017-2026 (9 years), Facebook ads revenue can exceed $115 million by 2023. When we are at mid of 2023, investor. fb says We expect third quarter 2023 total revenue to be in the range of $32-34.5 billion. Our guidance assumes a foreign currency tailwind of approximately 3% to year-over-year total revenue growth in the third quarter, based on current exchange rates.
What is the minimum budget for Facebook ads in India?
The average cost per click of Facebook ads in India is around Rs 0.51 to Rs 2.26 and this rate may vary depending on your industry. Facebook advertising globally average cost per click is 0.97 dollars and globally it is higher than in India. Many types of ads can be run in Facebook advertising such as display advertising, paid search advertising, and social media advertising.
There are other types of marketing but these are the 3 main options that are mostly used and Facebook marketing is an outbound marketing. Facebook ad cost depends on your industry and your business size. Facebook has more than 400 million users in India and it may reach more than 650 million by 2025.
According to an Oberlo report, Facebook ads revenue will exceed $115 million in 2023. The minimum budget for Facebook ads is Rs 40 for the daily budget. The average cost per click of Facebook ads in India is around Rs 0.51 to Rs 2.26 and this rate may vary depending on your industry. Facebook advertising globally average cost per click is 0.97 dollars and globally it is higher than in India.
Many types of ads can be run in Facebook advertising such as display advertising, paid search advertising, and social media advertising. There are other types of marketing but these are the 3 main ones that are mostly used and Facebook marketing is an outbound marketing. Facebook advertising cost depends on your industry and your business size. Facebook has more than 400 million users in India and it may reach more than 650 million by 2025.
How much Facebook ads cost in India, depending on the industry?
Average Cost Per Click (CPC) Facebook Advertisement is based on varies different industry and depends on your niche the average cost per click is Rs 0.51 to Rs 2.26 in India. And you can start advertising on this platform with a daily budget of only Rs 40.
Facebook advertisement Business Metrics and costs involved
| Business Metrics | Cost Involved |
|---|---|
| Average CPC (for Link clicks) | ₹0.51 to ₹2.26 |
| Average CPM | ₹9.95 |
| Average CPL | ₹0.75 |
| Average CPA | ₹2.95 |
| Average Cost Per Video View | ₹0.27 |
| Average Cost Per Engagement | ₹0.20 |
| Average Cost Per App Installation | ₹14 |
| Average Cost Per Conversation | ₹37.73 |
| Average Cost per Ad Recall | ₹0.25 |
The value given above can also change due to your industry, budget and your niche. This is an approximate amount that is required to run these ads.
this table is based on average cost per click (CPC)in india is based on industry wise The data given below is an approximate amount
facebook advertisement cost in india by industry
| industry Average CPC | (₹) |
|---|---|
| Apparel | 0.75 |
| Auto | 1.50 |
| B2B | 1.80 |
| Beauty | 1.40 |
| Consumer Services | 1.70 |
| Education | 1.20 |
| Employment & Job Training | 1.90 |
| Finance & Insurance | 2.20 |
| Fitness | 2.20 |
| Home Improvement | 2.00 |
| Healthcare | 1.40 |
| Industrial Services | 1.80 |
| Legal | 1.40 |
| Real Estate | 1.40 |
| Retail | 0.90 |
| Technology | 1.30 |
Types of campaigns and which campaign is best for your business
1) Awareness
We run awareness ads so that everyone can know about your company. Awareness campaigns, brand awareness, video views, store location awareness to increase your reach. With the help of this campaign, more people can be reached with less money.
3) Engagement
Engagement is good for Messenger, Instagram and WhatsApp, Video views, Post engagement, Conversions. Engagement campaigns is help to build a Stronger customer relationships, Increased customer retention, Improved customer lifetime value, Higher conversion rates, Better customer feedback.
If you’re looking for a way to improve your customer relationships and profits, engagement campaigns are a great option to consider. If you want to improve your customer relationships. engagements campaigns are a great option to consider.
5) App promotion
find new people to install your apps and using it. App App promotion is good for App installs, App events. it Increased user engagement and Improved brand awareness and gives you Higher app ratings and reviews.
If you’re looking for a way to increase your app downloads, improve brand awareness, and generate more revenue, app promotion campaigns are a great option to consider.
2) Traffic
With the help of Traffic Campaign, you can increase your website traffic and the traffic is good for ad link clicks, landing page views, Messenger, Instagram and WhatsApp calls, Instagram profile visits. Traffic campaigns are a versatile and effective way to reach your target audience and achieve your marketing goals.
4)Leads
Leads is good for Instant Forms, Messenger and Instagram, Conversions, Calls. benefits of leads generation campaigns are to increased revenue and improved sales efficiency. or its reduced marketing cost and also give a better understanding of your target market.
A B2B company used a leads generation campaigns a great way to increase your sales and generate revenue
6) Sales
Find people who are likely to purchase your product or service. is Good for, Conversions, Catalogue, sales Messenger, Instagram and WhatsApp Calls. you Better understanding of the target market Improved customer loyalty and also Increased customer engagement.
If you’re looking for a way to increase your sales and grow your business, sales campaigns are a great option to consider.
conclusion
Facebook advertising is a powerful tool that can help businesses of all sizes reach their target audience and achieve their marketing goals. However, it is important to set a realistic budget for your Facebook ads campaigns. The minimum budget for Facebook ads in India in 2023-2024 is ₹40 per day. However, the actual cost of your campaigns will vary depending on a number of factors, including your industry, target audience, and campaign goals.
