Technical SEO optimizes website technical aspects for better search engine rankings. This involves ensuring search engines can crawl, index, and understand your site easily, improving site speed, and making it mobile-friendly. It’s crucial because it enhances search engines’ ability to recognize and rank your site higher in search results.
Fix any broken links : Having broken links on your e-commerce website is problematic for a few key reasons. First, they frustrate users when they click on links that lead to non-existent pages, which could make them leave your site. Second, search engines like Google don’t like broken links; they see them as a sign of a poorly maintained website and may lower your site’s visibility in search results.
Lastly, broken links can potentially result in lost sales because if a user is trying to buy something and they run into a broken link, they might give up. So, it’s really important to fix broken links to keep your e-commerce site running smoothly.
Create an XML sitemap : An XML sitemap is like a directory of all the pages on your website. For e-commerce websites, it’s especially useful because it helps search engines navigate your site efficiently, which is crucial when you have lots of products.
Having an XML sitemap improves your website’s SEO by making it easier for search engines to explore and list your site, potentially boosting your rankings in search results. This can mean more people find your website, increasing web traffic.
Plus, it also makes it simpler for visitors to find the pages they want, making their experience better.
Make sure your website is mobile-friendly : To ensure your website is mobile-friendly, start by using a design that adapts to different screen sizes, like smartphones and tablets. Make sure your fonts and buttons are big enough to tap easily on mobile devices. Avoid annoying pop-up ads.
Also, make sure your site loads quickly, as people tend to leave slow websites on their phones. You can speed it up by optimizing images and choosing a good web hosting service. Finally, test your website on different mobile devices to be sure it looks and works well on all of them.