Avoid low quality backlinks
Low-quality backlinks are links to your website from other websites that are of low quality or authority. These links can actually hurt your website’s ranking in search results, so it is important to avoid them.
Low-quality backlinks can harm your website in several ways. They can lower your search engine rankings by signaling to search engines that your site lacks trustworthiness and quality content. This can make it harder for people to find your site.
Moreover, these links can increase your risk of receiving a Google penalty, which severely impacts your search ranking. Additionally, a multitude of low-quality backlinks can damage your website’s reputation, discouraging potential visitors and diminishing traffic and conversions.
To mitigate these issues, consider removing these backlinks through methods like disavowing them in Google Search Console or contacting the website owners to request removal.
John Mueller of google said, if you weren’t buying links, don’t disavow.”
If you are not making your website for mobile devices then avoid this in SEO
Not making your website work well on phones and tablets has some bad SEO results. First, you’ll lose visitors because many people use their phones to browse the web, and they won’t like your site if it’s not good on mobile.
Second, Google and other search engines will put your site lower in their results if it’s not mobile-friendly. So, fewer people will find your site. Lastly, if your mobile site isn’t good, the people who do visit might not like it, and they won’t come back or buy anything. Use mobile testing tool for website speed to measure this. How ever google has decided to remove this tool from internet for some reasons.
Excessive use of AI
Not updating your content on your website can harm your ranking, so avoid doing this
Not updating your website hurts its search engine ranking, traffic, sales, and image. Neglecting to update your website can lead to various problems. It becomes harder to find on search engines, resulting in fewer visitors and reduced sales.
Additionally, an outdated site can harm your image, making it seem neglected, which can deter trust. Furthermore, failing to update means missing out on opportunities. To address this, consider making a content calendar to ensure regular updates.
You can also refresh older content with new information, share your content on other websites, and use social media for promotion, encouraging sharing by your audience.
You should avoid creating content for search engines , create it for people
Non-helpful website content, as per Google’s algorithm, includes material that’s irrelevant, poorly written, uninformative, misleading, or overly promotional. Google evaluates content quality, relevance to user queries, and engagement. Websites with such content risk lower rankings and penalties. Google’s algorithm evolves, but these principles guide content quality.