which seo techniques should be avoided so. SEO has been dynamic since its beginning,  the SEO process that is working today might not work tomorrow. It’s best to avoid old-school SEO tricks because maybe, some of them can harm your site’s SERP position.

For example, poor-quality backlinks, and low-quality directory submissions, are useless, because with time search engines have learned how to avoid noise. When SEG is taking place, we think this is the right time to avoid past useless techniques and follow Google guidelines strictly.

Because this is certain, SEO short-cuts will not work.

Old-school SEO tricks to avoid after October spam update from Google

Since the October spam update, in 2023, the new SEO chapter is going to start, where all fixed SEO black hat tricks are going to doom. This search AI is evolving, & this is just the beginning. Here are a few points that need to be immediately removed from SEO 2023-24. Just avoid them.

  • Avoid Keyword stuffing spam
  • Wrong use of schema
  • Link buying has a penalty, don’t do this
  • Cloaking is restricted, so avoid this in your SEO
  • Avoid Black-hat SEO
  • Avoid creating duplicate content on your website
  • Avoid low quality backlinks
  • If you are not making your website for mobile devices then avoid this in SEO
  • Excessive use of AI
  • Not updating your content on your website can harm your ranking, so avoid doing this
  • You should avoid creating content for search engines , create it for people
Which seo techniques should be avoided in 2023-2024?

Avoid Keyword stuffing spam

in October, latest Google update is the October 2023 core update, which was announced on October 6, 2023. This is the third core update of 2023, following the March and August core updates.

Broad core update is a an update of ranking system of google. They are designed to improve the quality of search results by rewarding websites that provide high-quality content and information.

Wrong Use of schema

Schema is like a special code for your website that helps search engines understand what’s on it. But if you use this code in the wrong way, it can hurt your website. Search engines often penalize the website for this act. So avoid using it.

One addition important thing, when you update your old article, it has some new text. Don’t forget to update new information in schema.

In  2023, Google introduced a public form where they can complain Google for their unethical competitors, who were buying links and manipulating SERPs. Link buying is a violation of Google’s Webmaster Guidelines, and it can result in a penalty for your website. So avoid using it.

Cloaking is restricted, so avoid this in your SEO

Cloaking is a sneaky technique used in online marketing and SEO. It involves showing different content or information to search engines and website visitors. In other words, when a search engine like Google visits a website, it sees one set of content, while regular visitors see something different. Previously it was known as black hat SEO technique.

Avoid Black-hat SEO

The phrase Black hat SEO is like trying to cheat search engines. when people do tricky and unethical things to make their website show up higher in Google search results. They might stuff their content with lots of keywords, hide stuff from you, or even buy links from other websites. These tricks were popular before 20 years. But not AI has already improves & black hat SEO is dead. There is penalty if you try something like this.

These sneaky tricks might work for a little while, but Google is smart, and they catch on. When they do, your website could get into trouble. It’s better to play by the rules by creating good stuff for your website, getting real links, and following Google’s guidelines.

Avoid creating duplicate content on your website

Duplicate content can harm your website by negatively impacting its SEO ranking. Search engines may struggle to determine which page to display in search results, causing lower visibility. Duplicate content can also confuse website visitors, leading to a poor user experience.

Creating duplicate content wastes resources, as it offers no additional value to your audience. Additionally, search engines may penalize websites with substantial duplicate content, harming your website’s overall performance and reputation. To avoid these issues, it’s best to concentrate on creating original, high-quality content and adhering to ethical SEO practices, which includes avoiding duplicate content.

Avoid low quality backlinks

Low-quality backlinks are links to your website from other websites that are of low quality or authority. These links can actually hurt your website’s ranking in search results, so it is important to avoid them.

Low-quality backlinks can harm your website in several ways. They can lower your search engine rankings by signaling to search engines that your site lacks trustworthiness and quality content. This can make it harder for people to find your site.

Moreover, these links can increase your risk of receiving a Google penalty, which severely impacts your search ranking. Additionally, a multitude of low-quality backlinks can damage your website’s reputation, discouraging potential visitors and diminishing traffic and conversions.

To mitigate these issues, consider removing these backlinks through methods like disavowing them in Google Search Console or contacting the website owners to request removal.

John Mueller of google said, if you weren’t buying links, don’t disavow.”

If you are not making your website for mobile devices then avoid this in SEO

Not making your website work well on phones and tablets has some bad SEO results. First, you’ll lose visitors because many people use their phones to browse the web, and they won’t like your site if it’s not good on mobile.

Second, Google and other search engines will put your site lower in their results if it’s not mobile-friendly. So, fewer people will find your site. Lastly, if your mobile site isn’t good, the people who do visit might not like it, and they won’t come back or buy anything. Use mobile testing tool for website speed to measure this. How ever google has decided to remove this tool from internet for some reasons.

Excessive use of AI

AI-generated content sometimes falls short in terms of quality. It can be repetitive, poorly written, or contain factual inaccuracies, providing a less than satisfactory user experience and possibly tarnishing your website’s reputation with search engines.

It’s important to note that search engines, including the likes of Google, have expressed their disapproval of websites that resort to AI-generated content to manipulate their search result rankings. Such practices could lead to penalties being imposed.

What’s more, AI-generated content often lacks originality and may closely resemble content from other sources. This potential plagiarism can lead to copyright infringement issues and have a detrimental impact on your website’s standing with search engines.

In addition, AI-generated content may not always align seamlessly with your target audience or the keywords you’re aiming to target. This misalignment can result in lower click-through rates and higher bounce rates, both of which can adversely affect your website’s search engine ranking.

Not updating your content on your website can harm your ranking, so avoid doing this

Not updating your website hurts its search engine ranking, traffic, sales, and image. Neglecting to update your website can lead to various problems. It becomes harder to find on search engines, resulting in fewer visitors and reduced sales.

Additionally, an outdated site can harm your image, making it seem neglected, which can deter trust. Furthermore, failing to update means missing out on opportunities. To address this, consider making a content calendar to ensure regular updates.

You can also refresh older content with new information, share your content on other websites, and use social media for promotion, encouraging sharing by your audience.

You should avoid creating content for search engines , create it for people

Non-helpful website content, as per Google’s algorithm, includes material that’s irrelevant, poorly written, uninformative, misleading, or overly promotional. Google evaluates content quality, relevance to user queries, and engagement. Websites with such content risk lower rankings and penalties. Google’s algorithm evolves, but these principles guide content quality.

Published On: October 12th, 2023 / Categories: business, Knowledgebase /

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