What is technical SEO in digital marketing? 12 ways to solve technical issues on any website.

Digital marketing is a broad umbrella that encompasses SEO, which is the technical optimization of website content to improve its ranking in search engines. In other words, technical SEO is a subcategory of digital marketing.

What is technical SEO?

Technical SEO is the process of optimizing a website for search engines by focusing on the technical aspects of the site. This includes things like crawlability, indexability, performance, mobile-friendliness, and security.

Crawling is the process of search engines visiting your website. If your website is not crawlable, search engines cannot index it and it will not appear in search results. Reasons for the website not being crawled by search engines are as follows: For example, robot.txt file is not optimized properly, the presence of any kind of malware in the website, or any kind of server issue.

Yes! SEO directly related to Digital Marketing

it’s hard to ignore SEO in digital marketing, the primary objective of digital marketing is to focus on branding and lead generation.
This involves publishing content on a website or any social media platform.

By doing so, both companies and individuals can enhance their public reach and expand their businesses.

Virtually all aspects in digital marketing including social media marketing, blogging, website management, and maintaining an omnichannel marketing strategy.
Search engine optimization (SEO) is crucial because people search for you online.

A website provides comprehensive information about a person or business, motivating individuals to do SEO for their websites. This optimization should adhere to Google’s guidelines.

So, it’s hard to ignore SEO in digital marketing.

There are technical issues with your website or some points to perform diagnostics are as follows:

1. If any page is not getting indexed.
2. if you are facing crawling issues.
3. If your page ranking falls.
4. If website traffic falls.
5. For a long time, your page has been nowhere on Google
6. Using the search operator you can find if the page is indexed or not, the syntax is “site:https://YourpageURL.com”, Type this in Google Search & see if the page shows or not, if your page is not showing then this page is not indexed.

Which SEO tools are important to know to understand technical issues?

Always start with Google Search Console. You may have a very good SEO tool but Google’s official dashboard can help you better because there are live results. Also, Ubersuggest and SEMrush are great tools for digging your website for technical issues.

Use this 12-point guide to solve technical SEO-related problems. You will likely find solutions to most of your problems using these 12 ways.

1. Identify the technical issue – Identifying the issue in the context of technical SEO means finding and diagnosing the technical problems that are preventing your website from being crawled, indexed, and ranked properly by search engines. There are 3 ways of doing this Google Search Console, using third-party tools & manual audit of technical SEO. In GSC there are sections where you can see the error mentioned by Google, & in other

2. Understand the issue by Google’s GSC report – You need to understand the root cause of the technical problem that is preventing your website from being crawled, indexed, and ranked properly by search engines. For example, you see an error in GSC – Crawled but not indexed. It has some meaning. I understand that this page is crawled but Google did not index it. There are many diagnoses of a problem, like here. This is why understanding the issue is important.

3. Selecting the best technical SEO tool to observe this –

There are amazing tools available for technical analysis of a website for SEO.

Here is a list of 6 most popular and effective technical SEO diagnosis tools include:

1. 1. Google Search Console – Official tool from googleFwebsite
   2. SEMrush – A very popular tool for SEO analysis
   3. Ahrefs – Best for backlink analysis
   4. Moz – With wide capabilities
   5. Screaming Frog SEO Spider – Broken links & other issues
   6. Ubersuggest – A tool by Neil Patel

Just use any tool, but start from the Google search console tool, which is free & has all live data in it. After this, you can use any tool depending on your budget.

1. Check Image SEO Performance – Check Image SEO from GSC, the rise or the fall of traffic. Check overall performance & Alt info in it.
2. Check hosting logs – Error logs of hosting can show you the uptime of your website, error codes, etc. You need to resolve them accordingly.
3. Check content duplicity- Search engines are strict with content duplicity, in GSC this error can be found if you see this error- Crawled but not indexed.
4. Check redirections- Wrong redirection can ruin your efforts, redirection has many error codes like 301, 302 & 410, etc. It is very important to know what to use when.
5. Use a better SSL managing plugin or do it manually – There is a plugin in WordPress named Really Simple SSL and it is capable of doing redirection related to SSL. It manages it well, but if your website is not built on WordPress then you will have to do this work manually.
6. By following error codes – Most server codes start from 501 to 599. There are other error codes too, you need to resolve them accordingly.
7. Mobile-friendliness test- Google mobile-friendly test tool It is better for this work. It observes the visibility and related errors of your website on mobile and tells you what you should do.
8. Check for indexing- Open Google Search Console, inside it you will get an option named Pages. By looking at the graph made there, you can get an idea of whether the indexing has decreased or increased. You can improve by seeing it.
9. Check for your website crawl rate by search engines- Create a log site in which you notice the dates of Google’s crossing on your website. By combining the new data with the old data, you can tell whether the calling has decreased or increased. If it increases then it is good news and if it decreases then it is good news. You need to do technical SEO
10. Maintain INP – On May 10, 2023, Google announced that INP will replace FID in the Core Web Vitals in March 2024, so maintain this. The most difficult thing in this is – the slowest element on a web page that will generate the slowest INP, will be considered as INP of that whole web page.
11. Comparing old and new rankings – Comparing your old rank with a new rank can give you a clue, if your ranking is decreasing then this is the time you should consider doing Technical SEO.
12. Be ethical – In 2024 also, it will be harder to fool search engines, remember there is no shortcut, so be ethical with your SEO practice. No blackhat, greyhat techniques. Optimize your website for readers, not for search engines.

Effect of technical SEO on digital marketing

Now that we have come to know about technical SEO, we can say that digital marketing is not possible without it. If you want to do digital marketing then you need a website and if you have it then it should also run properly, without errors. In the context of 2024, it would not be wrong to say that the existence of SEO is not possible without technical support. Just as Google has made very important changes in 2023, we feel that 2024 will also be full of new changes.