Digital marketing is a broad umbrella that encompasses SEO, which is the technical optimization of website content to improve its ranking in search engines. In other words, technical SEO is a subcategory of digital marketing.
What is technical SEO?
Technical SEO is the process of optimizing a website for search engines by focusing on the technical aspects of the site. This includes things like crawlability, indexability, performance, mobile-friendliness, and security.
Crawling is the process of search engines visiting your website. If your website is not crawlable, search engines cannot index it and it will not appear in search results. Reasons for the website not being crawled by search engines are as follows: For example, robot.txt file is not optimized properly, the presence of any kind of malware in the website, or any kind of server issue.
Yes! SEO directly related to Digital Marketing
it’s hard to ignore SEO in digital marketing, the primary objective of digital marketing is to focus on branding and lead generation.
This involves publishing content on a website or any social media platform.
By doing so, both companies and individuals can enhance their public reach and expand their businesses.
Virtually all aspects in digital marketing including social media marketing, blogging, website management, and maintaining an omnichannel marketing strategy.
Search engine optimization (SEO) is crucial because people search for you online.
A website provides comprehensive information about a person or business, motivating individuals to do SEO for their websites. This optimization should adhere to Google’s guidelines.
So, it’s hard to ignore SEO in digital marketing.