A keyword is a term that you use to target your audience in your SEM campaign. Keywords are the words that people search in Google.
What are keywords in SEM?
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About the Author: Gyan Sharma
Experienced digital marketer and researcher for 17 years, specializing in Search Engines and digital marketing trends. Passionate about uncovering innovative marketing methods. Formerly collaborated with B2B listing portals, gaining insights into SME challenges. Firm believer in understanding the economic ecosystem as a key to success,
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