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Cybertooth India is a team of web & internet marketing experts who can design eye-catching websites, improve search engine rankings through SEO, and create engaging social media content. By outsourcing these tasks to Cybertooth, companies can save time and money while focusing on their core business operations, all while benefiting from the expertise of a dedicated digital marketing team. Established since 2016.
What is outsourcing? and SEO outsourcing
Outsourcing is a strategic business practice where a company contracts out specific business functions or processes to an external service provider. This allows the core company to focus on its core competencies while leveraging the expertise of specialized providers. [Here you can see definition and details].
SEO outsourcing is when you outsource your SEO project.
What are the common problems of SEO outsourcing?
SEO outsourcing is easy but can be challenging, Common outsourcing SEO issues of outsourcer company are :-
unclear project goals, ROI issues, strategy less work outsourcing, less understanding on SEO, Being less updated on current SEO changes, Less understanding of Taxes, if outsourcer don’t know which country is good in terms of currency.
Here not only we tell you this as SEO outsourcing company in India, but we tell you right solutions of these problems :-
1- Unclear project goals :
Sometime an outsourcer company not actually know what it wants, just because they heard of it somewhere they plan to outsource, it become problematic, if you are unsure what do you want and what are your goals no matter how great your SEO service provider is, it will never work.
Solution :
Know your project before any SEO consultant do. make realistic goals and give target. This is how you would know how SEO agencies would respond. When you do this, they have target to chase
2- ROI issues
Another issue is, if you don’t measure ROI of your product. Let’s say your product comes in small units or it’s too cheap.
Solution :
Selling a product for $0.25 with 10 daily orders yields $75 monthly revenue. However, a $4000 SEO cost results in a $3925 loss. While SEO benefits might take 6 months, projecting 5000 sales at the initial rate frames this as an investment. Ultimately, the decision depends on your belief in the product or service.
3- Strategy less work outsourcing
Problem is, you just want to outsource your problem. See this is not a problem but a procedure to outsource SEO. If you don’t have strategy then ask your outsourcing consultant.
Solution :
Studies says, strategy is important for SEO, before hiring an outsourcing company you must know what is their observation and problem solving approach, because SEO can’t work if it’s unplanned
4- Less understanding on SEO
Understanding reports, is not easy for any outsourcer until he is trained on it
Solution :
You can ask your outsourcing company, about the format of their reports, if they are providing basic training to make you understand those reports shared by them
5- Being less updated on current SEO changes
Solution :
SEO is totally dynamic, at 2-3 time in a week something changes, so if you are asking outdated work format, this can be a problem, however outsourcing agencies will not deny you to offer, but understand as an outsourcer what do you want, if you are well updated yourself or there is someone who can see all this for you, it will be cheaper and productive to hire an outsourcing agency.
6- Less understanding of Taxes :
Solution :
The country where you are outsourcing your SEO work can be suitable with your country or not, this is also a matter of screening where you are outsourcing SEO. Geopolitical conditions, economic and other issues can be there, however this is not 100% but can be a risk, so take care.
7- Currency exchange:
Miscalculating currency conversions can lead to unexpected expenses. Ensure you know the exact currency your overseas outsourcing agency requires. For instance, if you’re in Australia (AUD) and your agency bills in Euros (EUR), a seemingly small difference in exchange rates can significantly impact your total cost. For example, if the exchange rate is 0.65 AUD to 1 EUR, a 1000 EUR invoice would amount to 650 AUD. Overlooking fluctuations can lead to substantial financial losses.
Solution :
To avoid unexpected costs due to currency conversion, follow these steps:
- Clarify Currency: Always confirm the preferred currency of your outsourcing agency.
- Research Exchange Rates: Regularly check exchange rates between your currency (e.g., AUD) and the agency’s currency (e.g., EUR). Consider using currency conversion tools.
- Budget Accordingly: Factor in potential exchange rate fluctuations when setting aside funds for outsourcing.
- Consider Payment Methods: Explore payment options like wire transfers or credit cards with favorable exchange rates.
- Hedge Against Risk: For significant outsourcing contracts, consider hedging currency risks through financial instruments.
SEO service Consultation & Solutions both :
These all are actually operations, whole SEO is divided into parts
- Onpage SEO outsourcing
- Offpage SEO outsourcing
- Local SEO outsourcing
- Technical SEO service
- Integrated methods services
What benefit you can get if you outsource your work to us:
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We focus on Core Strengths:
Outsourcing SEO frees up your valuable internal resources to focus on what you do best – running your core business operations. Our dedicated SEO team handles the technical aspects of search engine optimization, allowing you to invest your time and energy into driving sales and conversions.
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Cost-Effective Growth
Building an in-house SEO team requires significant investment in salaries, training, and specialized tools. Outsourcing to our experienced team provides access to cutting-edge SEO expertise at a fraction of the cost. Our efficient processes deliver exceptional results without breaking the bank, maximizing your return on investment (ROI).
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Scalable Solutions for All Sizes:
Whether you’re a startup venturing into the global market or a large corporation with an established international presence, we offer scalable SEO solutions tailored to your specific needs. Our team has a proven track record of success in helping businesses of all sizes achieve top rankings in international search results.
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Unwavering Security & Privacy:
We understand the importance of safeguarding your sensitive business data. At our company, security and privacy are paramount. We adhere to the highest industry standards and employ robust security measures like secure data storage and advanced encryption protocols to ensure your information remains protected.
By partnering with us, you gain a trusted SEO partner who prioritizes your success and protects your valuable data. Let us navigate the complexities of global SEO while you focus on achieving your business goals.
Company Reviews
A trust of customers for years, at Cybertooth we are sharing our Google Reviews
Our Clients
What Will You Get : when you outsource SEO?
By outsourcing your SEO to us, you gain a dedicated team of experts who become an extension of your business. Enjoy consistent communication and support throughout the week, excluding holidays and Sundays. We begin with a comprehensive audit to identify strengths, weaknesses, and opportunities, providing a clear roadmap for improvement. Our ongoing efforts focus on executing this plan to boost your search engine rankings and drive organic traffic.
- Dedicated Team: Experience our team as your own, with frequent communication and collaboration.
- Consistent Support: Available to assist you throughout the week, ensuring timely responses.
- In-Depth Analysis: A thorough audit to identify your website’s potential and areas for improvement.
- Strategic Implementation: A tailored SEO plan executed with precision and expertise.
- Measurable Results: Regular updates and reporting on campaign performance.
Experience 2 days SEO outsourcing trial
What extra you can get by outsourcing your SEO to us?
What is SEO outsourcing?
SEO outsourcing is the practice of delegating a company’s search engine optimization (SEO) tasks to an external service provider. This can include a range of services from keyword research and content creation to technical SEO and link building.
Why this approach exist?
Driven by factors such as economic pressures, recessions, and the need for cost-cutting measures, many businesses are turning to SEO outsourcing to manage the ongoing demands of maintaining a strong online presence.
What is SEO outsourcing?
SEO outsourcing is the practice of delegating a company’s search engine optimization (SEO) tasks to an external service provider. This can include a range of services from keyword research and content creation to technical SEO and link building.
Why this approach exist?
Driven by factors such as economic pressures, recessions, and the need for cost-cutting measures, many businesses are turning to SEO outsourcing to manage the ongoing demands of maintaining a strong online presence.
Types of SEO Services to Outsource
On-Page SEO
On-page SEO focuses on optimizing elements within your website to improve search engine rankings. Outsourcing this can help you leverage expert knowledge to enhance your website’s visibility.
Off-Page SEO
Off-page SEO involves building high-quality backlinks and online reputation to boost your website’s authority. Outsourcing can save time and resources while improving your website’s overall ranking.
Technical SEO
Technical SEO ensures your website is easily crawlable and indexable by search engines. Outsourcing this complex area can guarantee your website is optimized for search engines.
E-commerce SEO
E-commerce SEO focuses on optimizing online stores for search engines. Outsourcing can help increase product visibility and drive more sales.
Video SEO
Video SEO involves optimizing videos for search engines. Outsourcing can help create engaging video content that ranks well on platforms like YouTube.
International SEO
International SEO targets specific geographic locations or languages. Outsourcing can help you expand your reach to global audiences effectively.
Local SEO
Local SEO helps businesses rank higher in local search results. Outsourcing can improve your visibility for customers searching in your area.
Content SEO
Content SEO involves creating high-quality content optimized for specific keywords. Outsourcing can provide consistent content creation and optimization.
Coordination problem in outsourcing and the solution of that is-
Logic behind outsourcing SEO to India –
But why India, because they are used to competition, answer is in their population, logically they face more competition than any country in the world, so reasoning says India has expertise, they rank in adverse competitive environment.
Technical SEO case study : Hacked website solution
Case Study: Recovering a Website from a Devastating Hack AttackThis case study explores the successful ...
What Does SEO Outsourcing Services Include?
SEO Audit
An in-depth analysis of your website’s health and performance, identifying areas for improvement to boost search engine rankings. Outsourcing this helps you gain a clear understanding of your website’s strengths and weaknesses.
SEO Strategy
A comprehensive plan outlining how to improve your website’s visibility and attract organic traffic. Outsourcing this ensures you have a well-defined roadmap to achieve your SEO goals.
Competitive Analysis
An evaluation of your competitors’ SEO strategies to identify opportunities and stay ahead of the competition. Outsourcing this provides valuable insights to help you gain a competitive edge.
Social Media Optimization (SMO)
Optimizing your social media profiles and content to improve search engine visibility and drive traffic. Outsourcing SMO can help you maximize your social media efforts.
Link Building
Acquiring high-quality backlinks to enhance your website’s authority and improve search engine rankings. Outsourcing this saves time and resources while building a strong backlink profile.
Website Optimization
Improving your website’s structure, content, and technical elements to enhance user experience and search engine visibility. Outsourcing this ensures your website is optimized for both users and search engines.
UX/UI Design
Designing a user-friendly and visually appealing website that improves user experience and engagement. Outsourcing this can lead to a website that converts visitors into customers.
Sitemap Optimization
Creating a clear sitemap to help search engines understand your website’s structure and content. Outsourcing this ensures your website is easily navigable for search engines.
Keyword Planning
Identifying relevant keywords and phrases to target your desired audience. Outsourcing this helps you optimize your content for maximum visibility.
SEO Content
Creating high-quality, informative, and keyword-optimized content to engage your audience and improve search engine rankings. Outsourcing this ensures a steady stream of fresh and relevant content.
Local SEO
Optimizing your website and online presence for local search results to attract customers in your area. Outsourcing this can help you dominate local search rankings.
Mobile SEO
Ensuring your website is optimized for mobile devices to provide a seamless user experience and improve search engine rankings. Outsourcing this guarantees your website is mobile-friendly and accessible to a wider audience.
Technical SEO
Addressing technical issues that impact your website’s search engine visibility, such as website speed, mobile-friendliness, and XML sitemaps. Outsourcing this ensures your website is technically sound and optimized for search engines.
Outsourcing SEO services provides access to specialized expertise, saves time and resources, and allows you to focus on core business activities. By partnering with an experienced SEO outsourcing provider, you can achieve significant improvements in search engine rankings, website traffic, and overall online visibility.
What is better? : Outsourcing with Freelancers vs. with SEO agencies
Freelancers Outsourcing Options
Per Project
When you outsource to a freelancer on a per-project basis, you typically hire them for specific tasks like keyword research, content creation, or link building. This option is suitable for short-term projects with defined deliverables.
Retainer Project
With a retainer project, you hire a freelancer on a long-term basis for ongoing SEO work. This provides consistency and allows the freelancer to develop a deeper understanding of your business.
Hybrid Option
While generally not recommended due to potential accountability issues, there are specific instances where a hybrid model can be beneficial. For example, if you have a large project with specialized requirements, combining the expertise of a freelancer with the resources of an agency can be advantageous. Similarly, if you need to scale your SEO efforts quickly, a hybrid approach can provide flexibility.
However, it’s important to carefully consider the potential challenges of managing multiple freelancers and ensuring project coordination when opting for a hybrid model.
So, Where to find freelancers?
What are Risks of These Platforms for People Who are Hiring (Outsourcing Projects)?
Risk of Low-Quality Work
There’s a risk of hiring a freelancer who delivers subpar work.Solution: Thoroughly review portfolios and ask for samples before hiring.
Risk of Missed Deadlines
Freelancers might not meet project deadlines, causing delays.Solution: Set clear expectations and include penalties for late delivery in the contract.
Risk of Communication Issues
Language barriers and time zone differences can hinder effective communication.Solution: Use clear project management tools and maintain regular communication.
Risk of Intellectual Property Theft
There’s a risk of freelancers stealing your ideas or confidential information.Solution: Protect your intellectual property with non-disclosure agreements (NDAs).
Risk of Payment Disputes
Disagreements over payment terms or quality of work can lead to disputes.Solution: Use escrow services or reputable freelancing platforms with buyer protection.
Risk of Finding the Right Freelancer
It can be challenging to find a freelancer with the right skills and experience.Solution: Utilize platform search filters, reviews, and ratings to identify qualified freelancers.
By carefully considering these risks and taking proactive steps to mitigate them, you can increase your chances of a successful outsourcing experience.
Why Hiring an SEO Expert Agency is a Great Option
While freelancer platforms offer flexibility, there are distinct advantages to partnering with a reputable SEO agency:
SEO is a Dynamic :
Search engine algorithms and best practices constantly evolve. SEO agencies have dedicated teams staying abreast of the latest trends to ensure your strategy remains effective.
Agencies Take Ownership :
SEO agencies take full responsibility for your campaign’s performance. Unlike freelancers with limited liability, they hold themselves accountable for delivering results.
Outsource Strategically :
Outsourcing entire projects, not small tasks, optimizes your results. Fragmented efforts by freelancers can hinder your overall SEO strategy.
Verified Expertise :
Freelancer platforms often lack rigorous verification processes. Agency is the solution, Agencies undergo business registrations, making them verifiable through government portals (e.g., India’s GST portal).
Beyond Paid Promotions :
Agencies attract talent based on reputation and results, not just promotional spending. You’re more likely to find qualified SEO specialists through agencies.
By partnering with a reputable SEO agency, you gain access to a pool of experienced professionals, ongoing strategy development, and a dedicated team invested in your long-term SEO success.
Benefits of Outsourcing SEO
Expediency
Outsourcing SEO can save your business valuable time and resources. By delegating these tasks to experts, you can focus on core business operations while achieving faster results.
Expertise
SEO is a complex and ever-evolving field. By outsourcing, you gain access to specialized knowledge and skills that can elevate your online presence.
Improved ROI
Investing in professional SEO services can yield a significant return on investment (ROI). Increased visibility, higher rankings, and more organic traffic can lead to increased sales and revenue.
Scalability
Outsourcing SEO allows you to easily scale your efforts based on business needs. Whether you’re a small startup or a large enterprise, you can adjust your SEO budget and resources accordingly.
Concerning Issues of Outsourcing SEO
Data Security Concerns
Sharing sensitive business data with an external agency can raise concerns about data security. To mitigate this risk, choose an agency with a strong reputation for data protection and insist on clear data handling procedures and NDAs.
Dependency Issues
Relying heavily on an external agency for SEO can create dependency issues. To address this, build internal SEO knowledge and capabilities to maintain some level of control.
Limited Control
Outsourcing SEO means relinquishing some control over your online presence. To mitigate this, establish clear expectations, key performance indicators (KPIs), and regular communication channels with the agency.
Communication Gaps
Miscommunication can occur between you and the outsourcing agency. To bridge this gap, maintain open and consistent communication, utilize project management tools, and provide clear guidelines.
Less Market Knowledge
An external agency might not have the same in-depth understanding of your business and industry as your internal team. To overcome this, provide comprehensive market insights and data to the agency, and foster a collaborative relationship.
What is the cost of SEO outsourcing?
Cost of outsourcing SEO is a variable, explaining work you can get exact quote, but this is a gurantee, it would be cheaper than what you are paying anywhere, which is core of outsourcing
How to Outsource SEO
- Define Your Goals: Clearly outline your SEO objectives and desired outcomes.
- Research and Select an SEO Partner: Carefully evaluate potential agencies based on their expertise, experience, and reputation.
- Set Clear KPIs: Establish measurable performance indicators to track progress and success.
- Comprehensive Contract: Create a detailed contract outlining services, timelines, costs, and responsibilities.
- Prioritize Expertise: Look for an agency with a proven track record in your industry.
- Evaluate Efficiency: Assess the agency’s ability to deliver results within a reasonable timeframe and budget.
- Consider Costs: Compare pricing models and negotiate a fair deal that aligns with your budget.
- Plan for the Future: Develop an exit strategy in case you decide to bring SEO in-house.
Agree on the Scope of Work
- Specific Services: Clearly outline the exact SEO services you expect from the agency, including keyword research, content creation, link building, technical SEO, and any other specific requirements.
- Timeline: Establish a realistic timeline for each phase of the SEO project, including milestones and deadlines.
- Cost: Agree on the project budget, payment terms, and any additional fees or charges.
Provide Access to Your Website and Relevant Data
To ensure the agency can effectively optimize your website, provide them with access to the following:
- Analytics: Share your website analytics data to provide insights into website traffic and user behavior.
- Google Business Profile: Grant access to your Google Business Profile to optimize local SEO efforts.
- CMS or Hosting Service: Provide login credentials to your website’s content management system or hosting platform.
Always Monitor Results
Regularly track and analyze the performance of your SEO campaign. Use the data provided by the agency to measure progress against your goals. Make adjustments to the strategy as needed based on the results.
Outsource SEO the Right Way
Outsourcing SEO can be a strategic decision that yields significant benefits for your business. By carefully selecting a reputable agency, defining clear expectations, and maintaining open communication, you can maximize your return on investment and achieve long-term success.
