Select your business goal before website designing
Clearly identify the objective of your website. Whether it’s for blogging, an online store, or providing business information, your purpose will dictate the layout, navigation, and content. Website design goals can include business promotion, showcasing services or products, e-commerce sales, or dynamic web applications. Optimizing your website for your target buyers fosters trust in your business and enables direct product sales, independent of other e-commerce portals. This also helps search engines understand your website’s intent and display it to the most relevant users.
Set Your Budget as a second step
Website development costs vary significantly based on the type of website and desired features. While free tools are available for blogging, professional website design in India typically starts around INR 8,000, with no upper limit on costs. Similar to building a house where expenses depend on numerous factors like materials, labor, and size, website costs are influenced by the complexity and features. Having a clear budget is crucial, as the work involved in website development can always expand.
Choose the Right Platform
Various platforms are available for website creation. If you lack coding knowledge, website builders offer user-friendly templates for customization. Alternatively, you can use technologies like WordPress or HTML/CSS, React js, Node js, Next js, PHP Laravel depending on your needs. However, some builders offer limited configuration options. It’s advisable to seek professional help if you’re not experienced in web development, as a poorly designed website with flawed navigation can deter buyers and negatively impact your business’s reputation. A professional appearance is paramount for any business website.
| Condition | You can use this technology |
|---|---|
| You need to know coding if you want to update website | HTML, Css, JS based static website |
| For small businesses, easy to maintain, fast, but you need to add website security and SSL both, for ecommerce | WordPress |
| If you want coded website, easy to maintain, fast, your business is mid size business or you want to sell online | PHP Laravel |
| If you want to perform single page web application for any purpose, saves server resources – for medium business approach | Node js, Next js, react |
| Only you need is ecommerce & if you can pay higher at initial state, here you don’t need to think about server & resources | Shopify |
Set Up Your Domain Name
Select an easy-to-remember and appealing domain name. While free options exist with some web builders, a business website often requires purchasing a domain. Opt for high-level domains (TLDs) such as .com, .co.in, .in, or .org. Secure your domain for 1-3 years to prevent accidental expiration, which can lead to your website going offline and potential difficulty in reacquiring it at a normal price for approximately three months. Your domain name should ideally reflect your business nature or company name. Careful selection ensures a strong brand identity.
Create Content
Once the platform and design are chosen, develop engaging and informative website content. Use concise language and clear, understandable images. Avoid overly philosophical or lengthy text, as website visitors tend to scan rather than read thoroughly. Prioritize concise, effective presentations. Consider hiring professional content writers from website designing companies and avoid AI-generated content, as search engines penalize duplicated or rephrased information. Unique content highlights your unique selling propositions (USPs), differentiating your website from competitors.
Prioritize SEO and Security
SEO (Search Engine Optimization): SEO is no longer just about rankings; it’s about continuously improving your website’s quality for visitors. Search engines like Google provide documentation on technical standards for website development.
Security: Ensure your website is secure, especially if you handle online transactions. Do not assume SSL certificates guarantee complete website security; SSL primarily protects user form and payment information during transmission. Website security is different than SSL, its implemented separately, it prevents hacking attempts, which can occur for various unexpected reasons. While budget-friendly website can give you good feeling of saving money but at-the-end compromising on security can lead to significant losses in time, effort, and money. Prioritize working with web design agencies that emphasize security can help you.
Implement Mobile-Friendly Design
Ensure your website displays and functions optimally across all devices, including mobile phones and even TVs (via screen casting). Images, content, and layout should be optimized for various screen sizes, as you cannot predict the device your visitors will use. Mobile optimization is crucial due to the prevalence of mobile Browse.
These days most templets are already optimized, website designers do it, still focusing on mobile design and navigation can benefit your marketing goals.
Regular Maintenance
Regularly update and maintain your website to prevent technical issues. Neglecting maintenance can lead to frequent downtime (from one to twelve months), server-related problems, and internal errors that might not be visible but impact website functionality. As you likely lack the professional training for web maintenance, entrust this responsibility to your website design or digital marketing agency. Do not underestimate its importance, as a lack of maintenance can cause:
- Increased load times.
- Internal errors affecting website functions.
- Security vulnerabilities.
Beyond these points, websites often involve numerous technical priorities, integrations with SEO and marketing tools, and various development languages. The best approach for your website will depend on your business requirements, which your web developers can ascertain. Remember, not all websites are created equal.
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