When you create a PPC campaign, you choose the keywords that you want your ads to trigger for. You also set a bid for each keyword. This is the maximum amount that you are willing to pay each time someone clicks on your ad for that keyword.
How does PPC advertising work?
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About the Author: Gyan Sharma
Experienced digital marketer and researcher for 17 years, specializing in Search Engines and digital marketing trends. Passionate about uncovering innovative marketing methods. Formerly collaborated with B2B listing portals, gaining insights into SME challenges. Firm believer in understanding the economic ecosystem as a key to success,
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