PPC advertising, or pay-per-click advertising, is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. PPC ads are typically displayed at the top of search engine results pages (SERPs) and on other websites that partner with the PPC platform.
How does PPC advertising work?
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About the Author: Gyan Sharma
Experienced digital marketer and researcher for 17 years, specializing in Search Engines and digital marketing trends. Passionate about uncovering innovative marketing methods. Formerly collaborated with B2B listing portals, gaining insights into SME challenges. Firm believer in understanding the economic ecosystem as a key to success,
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