There are 26,659 total pest control companies in US, (see source), The industry as a whole is rapidly expanding, much of which is attributed to the growth of bed bug problems in the US, with a projected annual growth of 2.9%.
Due to this competition is becoming a challenge, this article guides pest control services the way to promote themselves using free Google business profile, Bing places, & Apple Business connect.
But before understanding this you need to understand what process a buyer follows before contacting pest control agencies
The process a buyer follows before contacting pest control agencies
Pest control is a business where company owners need immediate leads , in most cases people call them when they see pests or worms at their Home or Offices.
This becomes situation of urgency, so buyers can’t wait. They search Google or Bing. At the top of SERPs there are Sponsored Ads, and just below that there – Local businesses appear in SERPs. On Google they are called Google business listings (Formally- Google business profile), & on Bing – It’s Bing places.
Free Google business profile (It’s on the same page), Bing places, & Apple business connect (links Given) can give you more visibility when someone searches google for Pest control, Tips to get more calls from buyers. Find tips and easy 8 step process below. All 3 tools are free to use. but verification required.
This is how people search pest control services on Google. (Showing Google SERPs for example)
- Pest control SEO type : Local SEO
- Reason : No customer will call you from 1000 miles, so local SEO is better for you. [Exceptions are everywhere.]
Local SEO is the process of optimizing your online presence to attract customers searching for products & services in your specific local area. It involves making your business more visible on search engines like Google when people search for terms like “pest control near me,” “best pest control in [city],” or “emergency termite control.” Search engines like Google, Bing, & Apple provide free local listing services, you can do free registration there and then verify, after verification your listing gets active in search. When people search Google they can see listing mostly at the top of the search result page.
How People Search for Pest Control Services
People typically search for pest control services using these keywords:
- Location-based: pest control near me, pest control [city], pest control [neighborhood]
- Pest-specific: termite control, ant control, rodent control
- Service-oriented: emergency pest control, pest inspection, organic pest control
- Business-specific: [pest control company name] reviews, [pest control company] contact
By optimizing your Google business profile and online listings for these keywords, you can increase your chances of appearing in local search results.
Cybertooth India do local SEO services by conducting keyword research like pest control near me, pest control [city], pest control [neighborhood], termite control, ant control, rodent control etc. Keyword research service is free of cost for pest control clients, it’s included in Local SEO service so no separate cost for this research.
Local SEO Tips for Pest Control Services
Claim Your Free Business Listings
Start by claiming your business on Google Business Profile (GBP), Bing Places, and Apple Business Connect. These platforms are free and essential for local SEO.
How to claim your local listing on Google business profile
In this 2 step process
Search your company name on Google
Then click on the link – “Own this business”
These are 2 steps, further follow the instructions, they will ask your business details. Once you reach finish button, then finish that.
After verification you will get an active listing
How to verify your Google business profile listing?
Based on your business and it’s category, you can get any or multiple verification methods,
What are verification methods for Google business profile listing?
Phone call
In this you enter your phone number, they will make an automated call, keep your pen ready, note down your OTP. Again
open Google business profile > click Verify > Phone Verification > Enter your OTP (here you can know more about verification)
Text message
Same like above, but in this you get an OTP via text message, some times due to network or telecom company these messages comes late. But when you receive them Use this OTP
Google business profile > click Verify > SMS Verification > Enter your OTP (here you can know more about verification)
Video call
- In this, when you click verification link, there you can see – Record a video
TIP: For your convenience, do this video verification process using the same mobile with which you made the listing, so that you will not faace login issues. - Now record video from mobile & show them –
- Your business documents (Business registration document)
- Capture street signs as proof of location
- Show any utility bill like electricity, fixed phone line bill (it should be some government document in most cases), rent agreement, or proof of property (just anything)
- Show your tools/team and/or your work
- Location should be same at the time when you are recording video
- Video length can be upto 5 min
Some times even after successful verification Google’s systems are not satisficed, you need to do reverification.
- Optimize Your Listings
- Complete information: Fill out all sections accurately, including your business name, address, phone number, website, and services.
- Visual content: Upload high-quality images and videos of your team, services, and before-and-after pest control jobs. Videos are more engaging than photos.
- Encourage reviews: Positive reviews boost your credibility. Respond to all reviews, both good and bad.
Expand Your Online Presence
Create profiles on other local listing websites like Yelp, Yellow Pages, and industry-specific directories. Consistency in your business information across all platforms is crucial.
Make Your Contact Information Prominent
Ensure your phone number is clearly visible on your website and Google Business Profile. Easy accessibility encourages potential customers to contact you.
Consider Google Ads
Running Google Ads for your Google Business Profile can significantly increase your visibility. These ads are often more cost-effective than traditional advertising methods.
By following these tips, you can improve your local SEO and attract more customers to your pest control business.
Would you like to know more about specific keywords to target or how to build backlinks for your pest control business? Ask us. At Cybertooth India we do all these services for you. However you can do this yourself if you are an SEO expert too, however these 2 skills are different. It’s difficult to find an expert in pest control with SEO experties too.
How Pest control services can list business to Google business profile?
Here are those 8 steps :- Read below information or see visuals on this page – How to add business listing in Google business profile, process is same, you need to change basic business information according to your business category.
- Create a Google Business Profile (GBP).
- Enter accurate your pest control business information: name, address, phone number, website. (Everytime you enter information a next button will appear)
- Choose the correct business category (pest control).
- Verify your pest control business through phone call, Message, postcard, or email. (in some regions like India, Bangladesh, Pakistan sometimes there a video verification option would appear, you need to login to GBP on your mobile, > Click verify > Video Verification>Start recording ), show your document as business proof, show tools you work with (or team)
- Add detailed business information, services, hours, and attributes. Use original services
- In this business you serve by going at client place, so update service areas too.
- Upload high-quality photos and videos.
- Encourage customer reviews (Text and videos both).
- Respond to customer reviews promptly.
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