Social media marketing Vs SEO : In a doctor’s career

Are you a Doctor? Want to compare (social media marketing between SEO)?

Social media offers a unique opportunity to connect with patients organically.

By sharing valuable health information, answering questions, and engaging with your audience, Doctors can cultivate trust and loyalty without resorting to promotional tactics.

On the other hand, SEO can help optimize your online visibility through websites, which is making it easier for patients to find you when they’re searching for a doctor locally?

However doing both can be great for yoiur career as a Doctor. Alternatively packages of Social media marketing & SEO service make it easier for you, because Doctors are busy all the time

On a broader prospect the budget problem’s solution-

In some countries these services can be highly expensive, so Doctors can try to find overseas service providers.

Incase you are searching for some oversease SEO services , this page is dedicated to you.

Comparison between SEO & Social media marketing | For doctors

Find a comparison table below :

SEO for doctorsSocial Media for doctors
Increases visibility when people search for your services on search engines.Increases visibility when people see you on social media.
Immediate trust elements missingSlowly people start trusting you
Best for leads after at least 6 monthsSocial media is not lead oriented
More complex to do, technical expert requiredDoctors can do Social media themselves, if they have time
People interact to you first then believe youPeople believe you then they come to you
Less visual impressionHigh visual impression
Search engine marketingNo search engine marketing in this
Website work is involved in this processInstead of website, social media work required like posting etc.

Omnichannel marketing is the winner

SEO (search engine optimization) & SMO (Social media optimization) have their own benefits and problems, here we see a solution – Omni channel marketing.

Understanding Omnichannel marketing : Which is winner between SEO and SMO

In traditional digital marketing, marketing often focus on either search engine optimization (SEO) or social media optimization. SEO aimed to boost visibility on search engines, while social media concentrated on building a platform. However, today’s businesses demand a more integrated approach.

People seamlessly move between social media and search engines

Omnichannel marketing combines both, & this is solution of everything. Patients seamlessly move between social media and search engines. For example they can discover a doctor on Instagram and then research them on Google. This dual presence is crucial.

For doctors , potential patients can connect them on – YouTube, TikTok, Facebook, Instagram, and others. They might search for a doctor on Google, on Facebook, Instagram or any social platform .

Chat GPT effect for Doctors

After chat GPT and Gemini AI, people starts asking questions on these AI chatbots too. They are asking Bing Chat, Chat GPT, & Gemini about your profile.

So Do this: The Omnichannel Approach

  • Combine your social media strategy on different channels
  • Make videos
  • Post them on regular basis on Social media properly
  • Make a website that can follow SEO
  • Promote your pages on social media
  • Let people engage with their Doctors on Linkedin, Facebook, Instaram, etc

Both SEO and social media marketing can help doctors grow their practice online, but they target audiences differently:

Social media is a way where you connect people by posting & SEO where you make a great profile which is useful for your patients.

SEO (How SEO targets audience)

  • Targets users actively searching for information, SEO can help doctors rank higher for relevant keywords.
  • Local SEO uses localized keywords and Google Business Profile listings to target users most likely to visit.
Which means a person who needs service immediately can come to search engine, so doctors get leads from here. It also means people can come to you first, then they can do inquiry about your business, then they can believe you.
Social media marketing (How it targets audience)
  • Targets users are based on demographics, interests, and behaviors. It can help doctors reach new audiences, educate followers, and build brand consistency.
  • Doctors can use a variety of social media platforms, including YouTube, TikTok, Instagram, Facebook, Twitter, LinkedIn, and Reddit. They can also use specialized networks like Sermo, Doximity, DailyRounds, and Student Doctor Network.
  • On social media people believe you first then they come to you, this is indication of your popularity, but it takes time.