What is the role of audience research in content marketing?

Audience research plays an important role in content marketing. Audience research helps you set targets based on their demographics, preferences, pain points, and interests. So that you can understand on what basis you have to create your content.

About the Author: Gyan Sharma

Experienced digital marketer and researcher for 17 years, specializing in Search Engines and digital marketing trends. Passionate about uncovering innovative marketing methods. Formerly collaborated with B2B listing portals, gaining insights into SME challenges. Firm believer in understanding the economic ecosystem as a key to success,