What is Instagram marketing?
Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the favorite social media platform of people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.
Instagram marketing strategies include:
- Organic content: Photo, video, or carousel posts, Reels, Stories
- Paid content: Instagram ads, including Stories ads, Shopping ads, and more
- Influencer marketing: Involves collaborating with social media personalities to promote products or services to their dedicated followers.
- Shopping tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads
Instagram Paid Marketing
When it comes to paid ads on Instagram, there are a few different options to choose from.
The first is called “Sponsored Posts.” With this option, businesses can pay to have their post appear in the “sponsored” section of users’ feeds.
The second option is called “Promoted Accounts.” With this option, businesses can pay to have their account appear as a “suggested account” when other users are browsing Instagram.
The third and final option is called “Promoted Videos.” By using this businesses can pay to have their video advertisements appear as “suggested videos” when other users are watching videos on Instagram.
All of these paid advertising options are relatively affordable, and they offer businesses a great way to reach out to new customers on Instagram. So, if you’re looking for a way to promote your business on Instagram, be sure to consider using one of these paid advertising options!
Instagram Paid Marketing Options and Features
| Feature | Description | Benefits |
|---|---|---|
| Promoted Posts | Turn any existing post into an ad, targeting specific demographics and interests. | Reach a wider audience, drive engagement, and increase website traffic. |
| Stories Ads | Short, immersive video or image ads that appear between organic Stories. | Capture attention, generate leads, and promote new products or services. |
| Reels Ads | Entertain and engage viewers with short, creative video ads. | Reach a younger audience, drive product discovery, and promote brand awareness. |
| Shoppable Posts | Tag products in your posts and allow users to purchase directly from Instagram. | Simplify the buying process, increase sales, and drive traffic to your online store |
| Collection Ads | Combine multiple products in a single ad, showcasing different options and styles. | Create a more engaging shopping experience, highlight product collections, and increase conversion rates. |
| Carousel Ads | Showcase multiple images or videos in a single ad, allowing users to swipe through and learn more. | Tell a story, highlight product features, and increase engagement. |
| Video Ads | Create longer, more detailed video ads to educate and inspire your audience. | Drive brand awareness, explain complex products, and tell compelling stories. |
| Brand Collabs Manager | Connect with relevant brands and collaborate on sponsored content. | Earn revenue through influencer marketing, reach a new audience, and build brand credibility |
| Instagram Subscriptions | Offer exclusive content, stories, and live streams to paying subscribers. | Generate recurring revenue, build deeper relationships with fans, and offer unique value. |
| Badges for Lives | Allow viewers to purchase badges during your livestream to show their support. | Earn money from direct audience engagement, encourage interaction, and build a loyal community. |
| Instagram Shopping | Create a storefront on your Instagram profile to sell products directly to users. | Simplify the buying process, reach new customers, and increase e-commerce sales. |
Our Instagram Paid Ads Packages
Instagram Marketing Package
Basic
- ✔️ Business Profile Creation
- ✔️ Optimization Of Business Profile
- ✖️ Instagram Stories Creation
- ✔️ Post Creation For Instagram Profile (1 per week)
- ✔️ Hashtag Research
- ✖️ Competitors Analysis
- ✖️ Responding to comment
- ✔️ Engagement Strategy
- ✖️Outreach With Influencers
- ✖️ Link With Facebook Page
- ✖️ Instagram Analytics & Monitoring
- ✔️ Monthly Reporting
- Instagram Ads
- ✔️ Instagram Ads Campaign – 1
- ✔️ Ad Set – 1
- ✔️ Ads – 1
- ✖️ Audience Research
- ✔️ Instagram Ads Campaign Set up
- ✔️ Instagram Ads Creative Creation & Design
- ✔️ Instagram Ads Monitoring And Management
Advanced
- ✔️ Business Profile Creation
- ✔️ Optimization Of Business Profile
- ✔️ Instagram Stories Creation
- ✔️ Post Creation For Instagram Profile (1 per week)
- ✔️ Hashtag Research
- ✔️ Competitors Analysis
- ✔️ Responding to comment
- ✔️ Engagement Strategy
- ✖️ Outreach With Influencers
- ✖️ Link With Facebook Page
- ✔️ Instagram Analytics & Monitoring
- ✔️ Monthly Reporting
- Instagram Ads
- ✔️ Instagram Ads Campaign – 1
- ✔️ Ad Set – 1
- ✔️ Ads – 1
- ✖️ Audience Research
- ✔️ Instagram Ads Campaign Set up
- ✔️ Instagram Ads Creative Creation & Design
- ✔️ Instagram Ads Monitoring And Management
Enterprise
- ✔️ Business Profile Creation
- ✔️ Optimization Of Business Profile
- ✔️ Instagram Stories Creation
- ✔️ Post Creation For Instagram Profile (1 per week)
- ✔️ Hashtag Research
- ✔️ Competitors Analysis
- ✔️ Responding to comment
- ✔️ Engagement Strategy
- ✔️ Outreach With Influencers
- ✔️ Link With Facebook Page
- ✔️ Instagram Analytics & Monitoring
- ✔️ Monthly Reporting
- Instagram Ads
- ✔️ Instagram Ads Campaign – 1
- ✔️ Ad Set – 1
- ✔️ Ads – 1
- ✔️ Audience Research
- ✔️ Instagram Ads Campaign Set up
- ✔️ Instagram Ads Creative Creation & Design
- ✔️ Instagram Ads Monitoring And Management
Instagram Ads Cost In India
| Cost Metric | INR Range | USD Range |
|---|---|---|
| CPM (Cost per 1000 Impressions) | ₹7 – ₹13 | $0.09 – $0.17 |
| CPC (Cost per Click) | ₹0.45 – ₹3 | $0.006 – $0.039 |
| CPV (Cost per View) | ₹0.3 – ₹2 | $0.0039 – $0.026 |
| CPI (Cost per Install) | ₹30 – ₹100 | $0.39 – $1.30 |
| Sponsored Ads/Advertisement CPC (average) | ₹36.69 – ₹146.75 | $0.47 – $1.90 |
| Average Monthly Cost | ₹8,000 – ₹18,000 | $104 – $233 |
| Package Cost | ₹10,125 – ₹28,800 | $131 – $375 |
Q&A related to the Instagram marketing
Q1. How can I measure the success of my Instagram Marketing efforts?
You can check your Instagram marketing efforts by measuring likes, comments, shares, followers gained, website clicks, and conversion rates.
Q2. How can I create a visually appealing Instagram feed?
To remain visually appealing, follow the same color scheme and plan your content. And you can create good content with the help of apps like Canva, in video.
Q3. Is paid advertising on Instagram worth it?
I think paid advertising is worth it because you can reach more audiences in less time which will give you more benefits. You can directly target your audience through paid advertising.
Q4. How can I grow my Instagram following organically?
To increase your Instagram following, create a content calendar and post regularly. Use the relevant hashtags, and run some content on your page. All this will help you in increasing your reach organically.
Q5. What types of content perform well on Instagram?
Visual content performs best. First of all, create high-quality videos, photos, reels, and posts. And created content that the audience could share and relate to. Which will increase your reach.
