What is Instagram marketing?

Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the favorite social media platform of people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.

Instagram marketing strategies include:

  • Organic content: Photo, video, or carousel posts, Reels, Stories
  • Paid content: Instagram ads, including Stories ads, Shopping ads, and more
  • Influencer marketing
  • Shopping tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads

Instagram Paid Marketing

When it comes to paid ads on Instagram, there are a few different options to choose from.

The first is called “Sponsored Posts.” With this option, businesses can pay to have their post appear in the “sponsored” section of users’ feeds.

The second option is called “Promoted Accounts.” With this option, businesses can pay to have their account appear as a “suggested account” when other users are browsing Instagram.

The third and final option is called “Promoted Videos.” By using this businesses can pay to have their video advertisements appear as “suggested videos” when other users are watching videos on Instagram.

All of these paid advertising options are relatively affordable, and they offer businesses a great way to reach out to new customers on Instagram. So, if you’re looking for a way to promote your business on Instagram, be sure to consider using one of these paid advertising options!