Crawlability: Technical SEO ensures that Google bot can crawl your website properly. This means Fixing Broken links, ensuring the XML template is in the right place, and using the robot.txt file to guide search engine crawlers.
Indexation: Removing duplicate content and adding canonical tags properly so you know which pages are indexed by search engines and making sure relevant and useful pages are indexed.
Page Speed: Website loading is a direct ranking factor in search engines. Google gives priority to websites that have high loading speeds. In technical SEO, the size of images, shortcode, and takes advantage of browser caching to improve page load times.
Structured Data: Adding structured data (schema.org markup) to your website increases the chances of your website being shown in snippets. Due to this the CTR (click-through rate) of your website will also increase.
HTTPS: Migrating to HTTPS (secure sockets layer) is essential for both security and SEO. It’s a ranking factor, and browsers display a “not secure” warning for non-HTTPS sites, potentially scaring away users.