SEM includes paid advertising which is used to increase the rank of your website. Some types of ads are used such as search ads, pay per click. In SEO we optimize our website and try to bring organic traffic and SEO is unpaid marketing.
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About the Author: Gyan Sharma
Experienced digital marketer and researcher for 17 years, specializing in Search Engines and digital marketing trends. Passionate about uncovering innovative marketing methods. Formerly collaborated with B2B listing portals, gaining insights into SME challenges. Firm believer in understanding the economic ecosystem as a key to success,
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