Let’s learn in India, how people face problems in their email marketing campaign
#1- Database issue at email marketing: Generally people try to find email marketing companies on portals or from Google. There are many companies in India, and on their website, a business can find the details. Generally, many marketing companies do not understand the customer persona. They use their data, that was collected ages ago (not always old but scrapped data also). They use software for this. Do you know what the software does? it collects all data for emailing no matter how useless it is.
It’s Solution: The solution is our process. We so research your business, your competitors, and what they are talking about on social media & other platforms. Their behavior & many other things. Then we start collecting data. We do not scrap data in high amounts but in small pockets of correct data from different channels.
#2- Email delivery issue in the spam folder or promotion tabs: Of course, your email marketing campaign will fail if emails are not going to your inbox. People won’t read it. & the reason is simple, they trust Gmail, Rediff, Outlook, Zoho, yahoo & other giants. People never check spam folders, they just delete them even without reading the subject.
Solution: We don’t send spam emails on behalf of your business, we do email marketing for our customers but carefully. However, we recommend setting up an email campaign in form of real newsletter readers. If you are in hurry then we do keep researching to find your email audience that can be highly interested in your business or services.
#3 Domain is marked spam: A domain that sends bulk spam emails can be marked SPAM domain, later if you want to send emails from any other email ID on this same domain, they all can deliver to the spam folder. Not just this, Google is using whois data to identify such domain buyers who do email spamming. If their system finds a spammer buying another domain from the same buyer’s email ID, that new domain is also not safe from the algorithms.
Best ways to connect your customers from these types of emails (Recommended)
• Welcome emails
• Newsletter emails
• Lead nurturing emails
• Confirmation emails
• Dedicated emails