Want to know google ad price for your industry? Unlike filling your car’s tank, there’s no single “Google ad cost” that fits all campaigns. A small budget won’t get you far, but you also don’t need to max out your spending from the start. Begin with a manageable amount, like Rs. 10,000, and track your results, especially the number of leads generated. The key is to focus on what brings you valuable leads, not just spending for the sake of it. This article dives into assessing your budget and optimizing your Google Ads experience to get the most out of your investment.

The cost per click (CPC), which is a major factor in your overall Google ad price, can vary significantly. While clicks might range from ₹10 to ₹100, even higher CPCs are possible depending on how competitive your chosen keywords are. There’s no magic formula to predict the exact CPC, but this article offers valuable insights to help you estimate and optimize your Google Ads budget for the best return on investment.

Google ad cost hilarious conversation explains a client wants to know google ad cost in India to decide his ad budget for Google.

While the information about taxes is important, it can be a separate point and might bog down the flow of the paragraph focused on Google ad prices. Here’s an alternative optimized paragraph with the focus on “Google ad price”:

There are two main costs to consider for Google Ads in India with tax:

1. Ad Spend: This is the amount you pay Google directly for your ads. The cost is determined by a bidding system, so it can vary depending on several factors like:

  • Industry: Competitive industries generally have higher costs per click (CPC).
  • Keywords: Specific keywords with high search volume can be more expensive.
  • Ad format: Video ads typically cost more than text ads.
  • Campaign goals: Maximizing clicks might be cheaper than driving conversions (sales or leads).

2. Goods and Services Tax (GST): A 18% tax is applied to your ad spend by Google.

Here’s an example:

  • Let’s say your target CPC is ₹20 (Indian Rupee).
  • With a daily budget of ₹1000, you might get around 50 clicks (1000 / 20).
  • For a month (30 days), that’s approximately 1500 clicks.
  • The total ad spend before tax would be ₹30,000 (1500 clicks * ₹20).
  • Adding the 18% GST brings the total cost to ₹35,400 (30,000 * 1.18).

Deciding your minimum Google Ads budget depends on your desired leads and cost-per-click (CPC) calculation.

Let’s say you aim for 10 leads, and your target keyword costs ₹10 per click. Ideally, 10 clicks would bring 10 leads, costing a total of ₹100. However, reality might be different. Not every click converts to a lead. In this example, you might need 500 clicks (costing ₹5,000) to get 100 inquiries, with only 10 converting into actual leads.

  • Estimate your target google ad price per lead (CPL) by dividing your desired budget by the number of leads needed.
  • Research average CPCs for your keywords using Google’s Keyword Planner.
  • Factor in a conversion rate (not all clicks convert to leads).
  • Start with a smaller budget and monitor results to optimize your campaign for better lead generation at a lower overall cost.

This article provides further guidance on assessing your budget and optimizing your Google Ads for lead generation.

Google basically has many types of ads and their CPC fee is different, it is also different for different products, in these ads these ads are mainly search ads, display ads, Comes like shopping ads. About which we give further information

What is the Google ad price  (By ad type – search ad, Display ad, Shopping ad)

How Much Does a Google Search Ad Cost?

The cost of a Google Search Ad depends on several factors, including:

  • Bid: The amount you’re willing to pay each time someone clicks your ad.
  • Competition: How many other advertisers are bidding on the same keywords.
  • Real-time scenario: Fluctuations in search volume and competition can affect cost.

Cost per Click (CPC)

  • CPC typically ranges from ₹10 to ₹30 per keyword click.
  • This can vary depending on the specific keyword and competition.
  • On average, expect to pay around ₹20 per click, even for low-competition keywords.

Using Google Keyword Planner

  • This free tool helps you estimate the cost of specific keywords.
  • It provides insights into search volume and competition.
  • Free access to Google keyword planner tool to check bid status.

Google search ad image, AI representation, generated by Googel's Gemini Modal

Value for your Ad investment

  • Google Search Ads are suitable for most products and services.
  • Considering Google’s reach and effectiveness, the cost can be justified.
  • Millions of businesses trust Google Ads, indicating its return on investment.

Additional Notes

  • The information provided is an estimate and may differ in your specific case.
  • Google Ads offers various pricing models, including cost-per-click (CPC) and cost-per-thousand impressions (CPM).

I hope this clarifies the cost structure of Google Search Ads. Remember, the actual cost can vary, but the information above should give you a good starting point.

How Much Does a Google Display Ad Cost?

The cost of a Google Display Ad depends on several factors, including:

  • Bidding model: You can choose to pay for your ads based on cost-per-click (CPC), cost-per-thousand impressions (CPM), or cost-per-acquisition (CPA).
  • Keyword targeting: If you choose to target your ads based on keywords, the cost of your ad will depend on the competition for those keywords.
  • Ad format: The cost of your ad will also depend on the format you choose, such as text, image, or video.

Approximate CPC for Google Display Ads

The average CPC for Google Display Ads is between ₹25 and ₹35. However, the actual cost of your ad can vary depending on the factors listed above. Based on the calculation your average monthly budget should be around 25000 Rs – 35000 Rs approx for good ad performance.

When AI completes learning status this amount of your monthly budget can perform awesome.

What is a Google Shopping Ad?

A Google Shopping Ad is a product listing that appears at the top of Google’s search results page. Shopping ads include a product image, price, and store name.

Google shopping ad, how it looks like - - Bing Copilot AI representational image

How Much Does a Google Shopping Ad Cost?

The cost of a Google Shopping Ad depends on several factors, including:

  • Bidding model: You can choose to pay for your ads based on cost-per-click (CPC), cost-per-thousand impressions (CPM), or cost-per-acquisition (CPA).
  • Product competition: The cost of your ad will depend on the competition for the products you’re selling.
  • Ad quality: The quality of your ad will also affect its cost. Google takes into account factors such as your product’s relevance to the user’s search query, the quality of your product image, and the overall quality of your landing page.

CPC for Google Shopping Ads

The average CPC for Google Shopping Ads in India is between ₹35 and ₹60. However, the actual cost of your ad can vary depending on the factors listed above.

Average CPC by Industry (March 2024) based on latest research of it’s own type

Here’s a breakdown of average Cost-Per-Click (CPC) for major industries, along with the sources I used for this research, this can help you to determine Google ad cost for your industry:

IndustryAverage CPC (USD)Average CPC (₹)**
Attorneys & Legal Services$9.21₹754.62
Business Services$5.47₹449.94
Dentists & Dental Services$6.69₹549.18
Finance & Insurance$4.01₹329.82
Health & Fitness$4.18₹344.56
Home & Home Improvement$6.55₹539.90
Real Estate$1.55₹127.90
Restaurants & Food$1.95₹159.90

Additional Notes:

  • These are averages based on the latest available data from 2023. CPC can vary depending on several factors, including ad platform, keywords targeted, competition, and location.
  • The conversion rate from USD to INR is approximately 82 ₹ per 1 USD (as of March 10, 2024). This rate gives you an approximate value that is for your basic idea only, there may be fluctuation in rates like this but it will be relevant because we are giving here approximate details only
  • CPC for Google Ads tends to be higher for search networks than for display networks.

Further Resources:

  • You can find more recent data and industry-specific benchmarks from platforms like Google Ads, and Microsoft Ads, and social media advertising platforms like Facebook Ads and LinkedIn Ads. These platforms often provide CPC benchmarks within their dashboards.

I hope Cybertooth India’s Blog information is helpful & relevant! Let me know if you have any other questions on info@cybertoothindia.com, or if you want to know more about Google ad packages then find information here