Want to know google ad price for your industry? Unlike filling your car’s tank, there’s no single “Google ad cost” that fits all campaigns. A small budget won’t get you far, but you also don’t need to max out your spending from the start. Begin with a manageable amount, like Rs. 10,000, and track your results, especially the number of leads generated. The key is to focus on what brings you valuable leads, not just spending for the sake of it. This article dives into assessing your budget and optimizing your Google Ads experience to get the most out of your investment.

The cost per click (CPC), which is a major factor in your overall Google ad price, can vary significantly. While clicks might range from ₹10 to ₹100, even higher CPCs are possible depending on how competitive your chosen keywords are. There’s no magic formula to predict the exact CPC, but this article offers valuable insights to help you estimate and optimize your Google Ads budget for the best return on investment.

How much does Google Ad price in India with Tax

While the information about taxes is important, it can be a separate point and might bog down the flow of the paragraph focused on Google ad prices. Here’s an alternative optimized paragraph with the focus on “Google ad price”:

There are two main costs to consider for Google Ads in India with tax:

1. Ad Spend: This is the amount you pay Google directly for your ads. The cost is determined by a bidding system, so it can vary depending on several factors like:

• Industry: Competitive industries generally have higher costs per click (CPC).
• Keywords: Specific keywords with high search volume can be more expensive.
• Ad format: Video ads typically cost more than text ads.
• Campaign goals: Maximizing clicks might be cheaper than driving conversions (sales or leads).

2. Goods and Services Tax (GST): A 18% tax is applied to your ad spend by Google.

Here’s an example:

• Let’s say your target CPC is ₹20 (Indian Rupee).
• With a daily budget of ₹1000, you might get around 50 clicks (1000 / 20).
• For a month (30 days), that’s approximately 1500 clicks.
• The total ad spend before tax would be ₹30,000 (1500 clicks * ₹20).
• Adding the 18% GST brings the total cost to ₹35,400 (30,000 * 1.18).

Let’s say you aim for 10 leads, and your target keyword costs ₹10 per click. Ideally, 10 clicks would bring 10 leads, costing a total of ₹100. However, reality might be different. Not every click converts to a lead. In this example, you might need 500 clicks (costing ₹5,000) to get 100 inquiries, with only 10 converting into actual leads.

• Estimate your target google ad price per lead (CPL) by dividing your desired budget by the number of leads needed.
• Research average CPCs for your keywords using Google’s Keyword Planner.
• Factor in a conversion rate (not all clicks convert to leads).
• Start with a smaller budget and monitor results to optimize your campaign for better lead generation at a lower overall cost.

This article provides further guidance on assessing your budget and optimizing your Google Ads for lead generation.

Google basically has many types of ads and their CPC fee is different, it is also different for different products, in these ads these ads are mainly search ads, display ads, Comes like shopping ads. About which we give further information

What is the Google ad price  (By ad type – search ad, Display ad, Shopping ad)

Average CPC by Industry (March 2024) based on latest research of it’s own type

Here’s a breakdown of average Cost-Per-Click (CPC) for major industries, along with the sources I used for this research, this can help you to determine Google ad cost for your industry:

• Source 1: WordStream – Search Advertising Benchmarks for Every Industry [2023 Data] (https://www.wordstream.com/blog/ws/2022/05/18/search-advertising-benchmarks)
• Source 2: LocaliQ – Search Advertising Benchmarks (https://localiq.com/products/search-ads/)

Additional Notes:

• These are averages based on the latest available data from 2023. CPC can vary depending on several factors, including ad platform, keywords targeted, competition, and location.
• The conversion rate from USD to INR is approximately 82 ₹ per 1 USD (as of March 10, 2024). This rate gives you an approximate value that is for your basic idea only, there may be fluctuation in rates like this but it will be relevant because we are giving here approximate details only
• CPC for Google Ads tends to be higher for search networks than for display networks.

Further Resources:

• You can find more recent data and industry-specific benchmarks from platforms like Google Ads, and Microsoft Ads, and social media advertising platforms like Facebook Ads and LinkedIn Ads. These platforms often provide CPC benchmarks within their dashboards.

I hope Cybertooth India’s Blog information is helpful & relevant! Let me know if you have any other questions on info@cybertoothindia.com, or if you want to know more about Google ad packages then find information here